TEAMS Europe ’26 Preview: Everything You Need To Know

TEAMS Europe ’26, produced by Northstar Meetings Group and its flagship SportsTravel media brand, is here.

The event, hosted at The Belfry Hotel & Resort in Sutton Coldfield near Birmingham, UK, will take place from 17-19 March and bring together the leaders who are shaping the future of sports-related travel.

The conference welcomes event organisers from international sports federations, professional and semi-professional leagues, mass participation events, youth sports and esports as well as destinations, venues, hoteliers and industry suppliers seeking to grow their share of the fast-expanding global sports-related travel market.

Returning for its fifth edition, the event promises insightful education from industry leaders to unparalleled networking opportunities and pre-scheduled one-on-one meetings designed to connect decision-makers with new partners.

Here’s a snapshot of what you can expect at TEAMS Europe ’26:

Set in 550 acres of Warwickshire countryside, The Belfry is an iconic destination where luxury meets sporting history, and this is the host venue for TEAMS Europe ’26. Home to the legendary Brabazon Course and host of the Ryder Cup a record four times, it’s a world-class resort blending championship golf, award-winning hospitality, and timeless prestige.

Situated in the heart of the Midlands and just 10 miles from Birmingham City Centre, The Belfry is also the long-term venue for The British Masters (returning in 2026) and has hosted many other tournaments, including the Benson & Hedges International Open.

Visit The Belfry Hotel & Resort website at this link for more information.

TEAMS Europe Cup Golf Tournament

New for 2026, the TEAMS Europe Cup Golf Tournament will form an exclusive part of the TEAMS Europe programme on the morning of 17 March. Taking place on the Brabazon Course, the tournament is designed for event organisers and suppliers alike, combining premium golf, relaxed networking and a unique chance to compete at one of golf’s most storied venues and the iconic home of The British Masters.

Participation is optional though — so for guests who prefer not to play, The Belfry’s luxurious spa will be available to ensure everyone can make the most of their visit.

Marketplaces

For the first time, TEAMS Europe will host a Reverse Marketplace on the afternoon of 17 March, where event organisers can fill any available spots on their appointment schedule or discuss other times to meet during the conference. The Reverse Marketplace is designed for quick check-ins and event organisers will be stationed at designated tables.

There will also be four separate TEAMS Europe Marketplace Sessions across Wednesday and Thursday, with two on each day. This marketplace will consist of pre-scheduled appointments taking place at designated times, so attendees should check their diaries to know where to be and when.

For more information on what event organisers and attendees need to know before and during the event, check out our Event Organiser Next Steps Guide at this link.

Attendees will also have the opportunity to network with fellow attendees and have guided tours of the stadium, including being able to walk pitch side and visit the home dressing room.

Educational Sessions