ASM Global Announces Strategic Partnership with Playeasy

ASM Global has entered into a partnership with Playeasy to maximize sporting events bookings for ASM Global’s Convention Centers portfolio and provide ASM Global access to more than 600 sports event operators in over 100 types of sports and activities in Playeasy’s digital network.

Along with showcasing venues on Playeasy, ASM Global convention centers will have access for responding to requests for proposals from event organizers, estimating local economic impact and co-marketing upcoming events in collaboration with destination partners.

“We’re thrilled to join forces with Playeasy as its leading sports events and sports tourism platform complements ASM Global’s expertise in producing live event experiences,” said Anna Nash, vice president of market development for ASM Global. “This collaboration enhances our ability to drive content to our extensive portfolio of venues, facilitating easier access for sports-event organizers to our convention centers. By leveraging our network, we aim to empower organizers to expand their events across our diverse venues, boosting economic impact from out-of-state visitors.”

ASM Global convention centers will now have elevated awareness on Playeasy, enhanced product offering designed specifically for convention centers, as well as insights and analytics of marketing performance and conversion rates.

“This collaboration brings immense value to our event organizer partners, empowering them to seamlessly connect with premier convention centers nationwide,” said Kerri Shields, co-founder and president of Playeasy. “Beyond that, the true impact of this partnership lies in the value we’ll collectively deliver to visitors and local communities surrounding ASM-managed convention centers. Together, we’re aiming to elevate sporting event experiences and foster community engagement around those events.”