Bay Area Host Committee Partners with Visit Napa Valley, Napa Valley Vintners

The Bay Area Host Committee has announced a partnership with Visit Napa Valley — the official destination marketing organization of Napa Valley — and Napa Valley Vintners, a nonprofit trade association representing nearly 550 Napa Valley wineries.

Through the partnership, Visit Napa Valley and Napa Valley Vintners will help ensure that visitors to the Bay Area during Super Bowl LX and the 2026 FIFA World Cup experience Napa Valley wineries, hotels and businesses.

“Our partnership with Visit Napa Valley and Napa Valley Vintners reflects the essence of what the Bay Area Host Committee is all about — celebrating the entire region, creating meaningful connections across the Bay, delivering an experience that’s unforgettable at every level,” said Zaileen Janmohamed, president and CEO of the Bay Area Host Committee.

The two organizations will welcome visitors to Napa Valley through local events, luxury experiences and promotions. The collaboration will include community activations and contribute to region-wide promotional efforts.

“We are thrilled to partner with Napa Valley Vintners in entering into this agreement with the Bay Area Host Committee,” said Linsey Gallagher, president and CEO of Visit Napa Valley. “This collaboration presents a remarkable opportunity for Napa Valley to showcase its world-renowned wine and hospitality by welcoming visitors during these high-profile events. The Bay Area Host Committee is doing great work bringing prestigious sporting events to the region, and we are proud to help ensure that guests from near and far get a true taste of what Napa Valley has to offer in wine and hospitality while visiting the Bay Area.”

Super Bowl LX will be held on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The venue will also be the site for six World Cup games in 2026, including its first game on June 13 and a Round of 32 matchup on July 1.