Blast Partners with Encore for In-Flight Entertainment

Esports organization Blast has announced a content agreement with in-flight entertainment company Encore to bring its flagship series Blast.tv: Paris Major and The Launders Show to airline passengers around the world.

It marks Blast’s inaugural in-flight entertainment distribution deal and is the first time esports content will be available onboard flights, with the agreement giving Encore the exclusive rights to distribute Blast.tv: Paris Major and The Launders Show across its international network of airline partners.

“Esports is now one of the most-watched forms of entertainment worldwide, particularly among Gen Z and millennial audiences,” said Edwin Cheung, vice president of sales at Encore. “With Blast: Paris Major and The Launders Show, we’re introducing a fresh, culturally relevant genre to in-flight entertainment, one that reflects how younger travelers are watching, following, and engaging with content today.”

The Blast.tv: Paris Major is a three-part documentary and offers a behind-the-scenes look at the final Counter-Strike: Global Offensive Major, showing the rise of the global esports scene; Making It Major — a look at the people and planning that go into organizing the Paris Major; and Live to Win — a window into the tournament’s most important moments.

The Launders Show offers player interviews, in-depth analysis and insights into the professional gaming scene.