Catch Des Moines Announces Trina Flack as President and CEO

Catch Des Moines has announced that Trina Flack has been selected as the organization’s next president and chief executive officer.

Flack, a 17-year veteran of the organization and current vice president of sales, will assume the role on August 1. She succeeds Greg Edwards, the longtime president and CEO who is retiring at the end of July after 25 years of leading the organization.

“I’m incredibly grateful for the opportunity to lead an organization that has meant so much to me over the past 17 years,” said Flack. “Catch Des Moines has built incredible momentum and I’m excited to carry that forward with a team and community I deeply believe in. Greg’s leadership not only elevated Greater Des Moines as a visitor destination, it inspired those of us lucky enough to work alongside him. I’m honored to continue that work and help shape what’s next for our region.”

During her tenure, Flack has helped land events including the NCAA Men’s Basketball Tournament (2016, 2019, 2023, and upcoming in 2028), the Dew Tour, Ironman North American Championship and the National Speech and Debate Tournament. She also led the local planning efforts for the Iowa Caucus Consortium, hosting over 2,000 international media members.

Flack has also been an advocate for legislative initiatives like the development of Tourism Improvement Districts, while volunteering on regional boards and commissions including the City of Ankeny’s Planning and Zoning Commission and the Capital Crossroads Regional Council.

“Selecting a successor to Greg Edwards was no small task, given the tremendous economic impact Catch Des Moines has on the entire metro,” said Brian Mulcahy, chair of the Catch Des Moines Board of Directors. “After an extensive nationwide search, it became clear that Trina Flack was the ideal choice to lead the organization into its next chapter. Her deep-rooted passion for promoting central Iowa’s venues and visitor experiences will be a tremendous asset to all of our partner communities.”