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Silicon Valley in Northern California and Steeltown in Western Pennsylvania may not appear to have much in common on the surface. But in 2026, Santa Clara and Pittsburgh are going to enter a small fraternity of destinations that are doing something extraordinary: hosting the NFL’s two marquee events. For Santa Clara, Super Bowl LX on […]
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The Kansas City Chiefs have announced that an agreement has been reached with Kansas Governor Laura Kelly to build a new stadium and mixed-use entertainment district, as well as a new team headquarters, training facility and mixed-use development in Kansas. As a result, the team will relocate from its Arrowhead Stadium in Kansas City, Missouri […]
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There are plenty of crossovers when it comes to sports. Leagues often collaborate with the worlds of music, entertainment and social media. But there aren’t nearly enough crossovers between sports and food. Aramark Sports and Entertainment’s “Chefs on the Road” activation is looking to change that, beginning with the NFL’s first game in Ireland this […]
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The NFL and immersive technology company Cosm have announced an extension of their partnership that will see Cosm continue to produce and distribute live games in shared reality at their venues throughout the 2025 season and beyond. This season, Cosm will again feature Thursday Night Football and Sunday Night Football, as well as an offering […]
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Within a year’s time, more attention than ever will be focused on Levi’s Stadium in Santa Clara, California. With the Super Bowl coming in February and then six matches in the 2026 FIFA World Cup, the stadium recently unveiled $200 million in renovations as it welcomed hundreds of season ticket holders for “Levi’s Stadium Under […]
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The San Francisco 49ers, in partnership with PepsiCo, have announced the implementation of reusable cups at Levi’s Stadium. The initiative builds upon the venue’s sustainability reputation and expands on PepsiCo’s global efforts to advance sustainable packaging solutions while marking the company’s first reusable cup project with an NFL franchise. The reusable cups debuted during the […]
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The NFL will offer seven “NFL Experience” events during the opening weekend of the season with gatherings in Manchester, U.K.; Berlin, Madrid, Mexico City, Rio de Janeiro, Toronto and Brisbane. The announcement comes ahead of NFL International Games across Canada, Mexico, the U.K., Germany and Brazil and the league’s upcoming game expansion into Ireland, Spain […]
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The Detroit Lions and Bundesliga club FC Köln have announced a multi-year partnership to expand the global reach of both organizations, deepen fan engagement in the United States and Germany and collaborate across sports, community and commercial platforms. The Lions and Köln will develop year-round initiatives including fan events and activations in both countries, including […]
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Experience Greater Green Bay has released the final economic impact report of the 2025 NFL Draft. Statewide, the total economic impact reached $104,789,486, surpassing the initial $94 million estimate. The event, held April 24–26 in and around Lambeau Field and the Titletown campus, created a total economic impact in Brown County of $79,917,186, nearly $60 […]
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One side is known for black and yellow, the other a mix of orange, green and red. One side was built on a reputation of steel and the other on a reputation of grit. More than 280 miles stretch from one end of the commonwealth (do NOT call it a state) to the other. Through […]
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