Category: Olympic Sports

Olympic Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Coach Snoop Cheers for Team USA – Credit U.S. Olympic & Paralympic Committee
Photo courtesy of USOPC.

Snoop Dogg Joins USOPC as Honorary Coach

Snoop Dogg, the darling of recent Olympics-related coverage on NBC, has a new role with the U.S. Olympic & Paralympic Committee – honorary coach. The entertainment legend and entrepreneur becomes the first person to be bestowed with the title. In the volunteer role, he will join the USOPC staff, coaches, medical experts, administrators and partners […]

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Pro Bowl Football
AFC middle linebacker C.J. Mosley (57) of the New York Jets, knocks down a pass attempt to NFC tight end T.J. Hockenson (87) of the Minnesota Vikings during the flag football event at the NFL Pro Bowl, Monday, Feb. 6, 2023, in Las Vegas. (AP Photo/John Locher)

NFL Approves Investment in New Professional Flag Football League

NFL clubs have voted at the virtual December League Meeting to support the development and launch of a professional flag football league. The landmark decision authorizes 32 Equity, the league’s collective investment vehicle, to enter into an agreement with a partner to operate a professional flag football league and invest up to $32 million in […]

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ANOC
ANOC has marked one year to go until the XXVIII General Assembly in Hong Kong, China (Credit: ANOC)

ANOC Marks One Year to XXVIII General Assembly in Hong Kong

The Association of National Olympic Committees and members of the local organising committee have marked one year to go until the XXVIII ANOC General Assembly in Hong Kong, China, when the NOC network and international sports leaders will converge on the city. The General Assembly will bring together the Olympic movement for three days of […]

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U.S. Ski & Snowboard
U.S. Ski & Snowboard has partnered with YouTube for athlete content (Credit: U.S. Ski & Snowboard)

U.S. Ski & Snowboard Partners with YouTube for Athlete Content

U.S. Ski & Snowboard and YouTube have announced a new partnership, aimed at bringing fans closer to Team USA athletes as they prepare for the 2026 Olympic and Paralympic Winter Games in Milan–Cortina, Italy. The pact marks the first partnership between YouTube and a U.S. winter national governing body. Under terms of the deal, YouTube […]

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Gordon Tang
AMMA President Gordon Tang (Credit: AMMA)

FIMMA Launches to Unify MMA and Secure Place in Olympic Games

The Asian Mixed Martial Arts Association has launched the Federation of International Mixed Martial Arts, a new international mixed-martial arts federation, to unify the sport under clear global governance and secure its eventual place in the Olympic Games. FIMMA’s launch is in response to calls from athletes and national federations for a new world governing […]

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IOC Milan Cortina Torch Light
Courtesy of IOC

Milan-Cortina Olympic Winter Games Torch Relay Ceremony Moved Indoors

The Olympic flame for the Milan-Cortina 2026 Olympic Winter Games has been lit in Ancient Olympia, as the Ceremony was moved indoors due to the wet weather forecast. The Ceremony, taking place at the birthplace of the Olympic Games, marks the beginning of the flame’s journey to Italy.  After a week-long relay in Greece, the […]

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Utah 2034 logo announcement
Leaders of Utah 2034 unveiled new artwork at Salt Lake International Airport celebrating the new host identity. Courtesy of Melissa Majchrzak.

Utah 2034 Unveiled as Olympic and Paralympic Games Identity

The organizers of the 2034 Olympic and Paralympic Winter Games have chosen “Utah 2034” as the new identity of the host efforts, a move designed to embrace and unite communities across the state, including Salt Lake City and Park City, where many of the events will be staged. The move came with 3,000 days to […]

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Olympics LA28 Venue Naming
An aerial view over the Intuit Dome (AP Photo/Jae C. Hong, file)

Intuit Retains Naming Rights for LA28 Basketball Venue

Global financial technology platform Intuit has announced that it has retained its sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner in the financial management software category. It becomes one of the first companies to retain the naming rights for an Olympic Games venue, with Intuit Dome hosting five-on-five […]

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Olympians Warmup Songs
Cordell Tinch competes in the first round of the men's 400 meter hurdles during the U.S. track and field championships in Eugene, Oregon in 2023. (AP Photo/Ashley Landis, File)

USA Track & Field Reports $44.5 Million in Revenue

USA Track & Field is having a moment. The national governing body has announced that it secured $44.5 million in audited revenue in 2024, the largest in the organization’s history and a nearly $8 million increase from 2023. The milestone continues a trend that has seen the NGB record 10 years of considerable growth and […]

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Paris Olympics Surfing
John John Florence, of Team United States, rides a wave during round three of the surfing competition, on day three at the 2024 Olympic Summer Games in Teahupo'o, French Polynesia. (Ed Sloane/Pool Photo via AP)

U.S. Ski & Snowboard Abandons Bid to Become Surfing NGB

U.S. Ski & Snowboard has abandoned its pursuit to become the national governing body of surfing in the United States. The winter national governing body had announced in March that it would challenge USA Surfing’s bid to be re-certified by the U.S. Olympic & Paralympic Committee, filing a motion with the USOPC to be recognized […]

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