Greater Birmingham CVB Names Dan Williams as New President & CEO

The Greater Birmingham Convention and Visitors Bureau in Alabama has named Dan Williams as its next President and Chief Executive Officer starting in June, succeeding John Oros.

Williams joins the GBCVB from Experience Columbus, where he currently serves as chief sales officer. Williams has been with Experience Columbus since 2015. Prior to that, he served as vice president of sales at Destination Cleveland.

“I am extremely excited for this new endeavor and honored to lead the tourism efforts for Birmingham and Jefferson County,” said Williams. “The momentum here is tangible and I look forward to building on the outstanding foundation and impact that John and the GBCVB team have established.”

Birmingham will host the TEAMS Conference & Expo in 2026. The CVB has a partnership with Birmingham City Football Club, an English soccer club that will be promoted to the Championship next season.

Oros is retiring after leading the GBCVB since 2015. Under Oros’s leadership, the tourism industry has generated a record $2.52 billion in economic impact and supporting 51,550 jobs in 2023 — representing a 48% increase in economic impact and 24% increase in jobs since 2015.

“We are thrilled to welcome Dan as the next President and CEO of the Greater Birmingham Convention & Visitors Bureau,” said Bill Murray, chair of the GBCVB Board of Directors. “After a comprehensive national search, it was clear that his energy, strategic vision, and deep understanding of destination marketing make him the right leader at the right time. We’re confident that, under his leadership, Birmingham will continue to grow as a premier destination for meetings, events and tourism.”