Hilton, McLaren Racing Launch Fan-Themed Suite Ahead of British Grand Prix

Hilton and McLaren Racing are introducing a “Stay Like McLaren Racing” to celebrate 20 years of partnership from July 8—20 ahead of the Formula 1 British Grand Prix at Silverstone.

The suite will be at the Trafalgar St. James London, Curio Collection by Hilton. Guests first enter through a papaya-colored orange door to experience their stay. The suite features a heritage hub with McLaren F1 memorabilia on display, twin racing simulators, a pit wall with race day content, an in-room bar and a smoothie delivery each morning.

To have a chance to stay in the limited-edition suite, fans can book directly at hilton.com/StayLikeMcLaren. Hilton Honors members can also use points to bid for stays on select dates with additional McLaren Racing experiences being released on the Hilton Honors Experiences platform.

“As McLaren F1 Team’s longest-standing partner, it has been an honor to stand by the team for 20 years,” said Mark Weinstein, chief marketing officer, Hilton. “From our trackside hotels like Conrad Singapore Marina Bay and Hilton Garden Inn Silverstone to dozens of other Hilton-branded hotels across the world where the team and fans stay for race weekend, we’re proud to deliver exceptional stay experiences for the McLaren team and we’re excited to partner on this supercharged stay experience for fans looking to stay like a winner and experience the fandom like never before.”

Ahead of the British Grand Prix, there will also be a series of Hilton and McLaren activations around London. At the Trafalgar St. James London on July 2, a McLaren-inspired pop-up will an elevated chef-curated tasting experience. There will also be a Silverstone Rooftop Experience with fans bidding on the chance to attend Friday’s practice sessions at the Hilton Garden Inn Silverstone Rooftop and a one-night stay at Spark by Hilton Luton on July 4. Bidding for those and other experiences are available from now until June 27.

“Great partners enable the team’s performance on, and off the track and we are committed to making sure our fans are engaged and excited about what McLaren is doing,” said Louise McEwen, chief marketing officer, McLaren Racing. “For 20 years, we’ve worked with Hilton to both power meaningful experiences that deepen our fans’ engagement with what we do and ensure our team can recharge and get that crucial good night’s sleep before race day.”