IITA Summit

Mark Topley, right, New York Yankees associate director, strategic ticket sales and tourism, talks during a panel discussion on Wednesday at the International Inbound Travel Association summit in Salt Lake City. Also on the panel from left is Luisa Mendoza, Global Tourism Sports and Entertainment founder and chief executive officer; Jeff Gayduk, Premier Travel Media president and Brandon Furyk, Onward Travel Group vice president. Photo by Matt Traub/SportsTravel