iRacing and IndyCar Sign Multiyear License Agreement
Includes rights to IndyCar Series and return of iRacing Indianapolis 500
Posted On: January 10, 2024 By :iRacing and IndyCar have announced a multiyear licensing agreement, officially reuniting the two brands ahead of the 2024 IndyCar Series schedule and highlighted by the return of the iRacing Indianapolis 500.
In addition to the rebranding of IndyCar events on iRacing, members will have access to series content for private events and leagues. The new license includes IndyCar Series branding in iRacing and iRacing members will see the rebranding of series, cars and events over the coming days. Details of the iRacing Indianapolis 500 will be available later this month.
“The IndyCar Series and the Indianapolis Motor Speedway are racing properties that need to be included in iRacing,” iRacing President Tony Gardner said. “There is no better way for fans to experience sim racing than on iRacing, and whether it’s the IndyCar Series’ Indy 500, NASCAR’s Brickyard 400 or IMSA’s Battle on the Bricks, there is nothing like racing at Indianapolis. I am so pleased to be able to bring these events back to the iRacing community.”
iRacing also has a partnership existing with NASCAR that started in June 2021 after the game’s popularity of eNASCAR racing throughout the pandemic — highlighted by what ended up being a preview of sorts for the Chicago street race — including having the eNASCAR Coca-Cola iRacing Series 2022 season finale at the NASCAR Hall of Fame in Charlotte.
The relationship between IndyCar and iRacing dates more than a dozen years and includes Indianapolis Motor Speedway to the gaming format’s special events calendar. This annual event has historically drawn thousands of participants, who race in a virtual version at the “Racing Capital of the World” and allows sim racers from around the world to get a taste of what it is like to race at the Brickyard.
“We are very excited that our most avid gamers and fans will have full access to the IndyCar Series through this licensing agreement with iRacing,” said Ben Hendricks, IndyCar senior manager, eSports & emerging virtual experiences. “They are longtime partners, and we look forward to official IndyCar Series racing on iRacing for many years to come.”
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