Playeasy Launches AI-Driven Platform for Destinations

Playeasy has announced the launch of Playeasy Experiences, a digital platform to help destination marketing organizations deliver event-focused visitor experiences directly through their own websites.

The new service uses AI-powered technology to help destinations customize their offerings to potential event organizers and participants, including the ability for visitor to chat with an AI tour guide, showcase community attractions and track hotel referral bookings, among other functions.

“Events are the lifeblood of a destination’s economic and community vitality, yet too many cities are losing event visitor engagement to global platforms like Google,” said Sean Flaherty, co-founder and chief executive officer at Playeasy. “Playeasy Experiences empowers destinations to reclaim their event visitors by delivering exceptional, AI-powered digital experiences specifically built around their unique events, venues and local businesses. Our platform helps destinations rapidly compete, using their greatest strength—the authenticity of their local event experiences—as their competitive advantage.”

The company says more than 30 destinations have started using the service. Among the features available with the platform are:

• Event-centric “one-stop-shop” digital experiences
• Hotel solutions for any event — live rates, room blocks, third party housing, etc.
• Curated recommendations, local offers, and “Show Your Badge” discounts
• An AI-powered Tour Guide that personalizes the event visitor journey
• Comprehensive, actionable analytics and engagement data tied specifically to events
• The ability to integrate any or all components and keep the entire experience on a DMO’s website

The service aims to streamline a process that would have taken DMOs days and weeks to perform, including the coordination of multiple vendors and technical integrations.