Dear Event Doctor: The recent spate of security issues, event cancellations and weather-related problems has made us wonder if we need to have better plans for addressing such matters at our event. I know there are things we cannot anticipate. Still, how can we better prepare for these circumstances without breaking the bank? —Preparing for the Worst
Dear Preparing: You are correct that, whether increasing or not, the risks of catastrophic weather, terrorist attacks and spectator safety issues hover over us, even though the actual number of such incidents is small. In all circumstances, the concern for event managers is how your plans may need to be changed or updated on the fly with minimal warning and no budget for responding.
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The Event Doctor is Jack Kelly, a sports-industry veteran who has served in a variety of event-related roles, including as CEO of the 2010 Alltech FEI World Equestrian Games, CEO of the Space City (Houston) Sports Commission, president of the 1990 and 1994 Goodwill Games, and president of two United States Olympic Festivals. Questions for The Event Doctor can be emailed to Jack Kelly at firstname.lastname@example.org.