In the Line of Fire:
How the Debate on Guns Impacts Sports and Events
By Jason Gewirtz and Courtney Ray
Since the mass shooting at Sandy Hook Elementary School in Newtown, Connecticut, the nation has been locked in a divisive debate over gun control laws, one that continues to play out in Washington, D.C., and the halls of state legislatures around the nation. In many and varied ways, the issue has reached into the sports-event and trade-show industries as well.
As it has in the national debate, the National Rifle Association has made its presence known in the sports community. That presence ranges from its longstanding—and sometimes contentious—relationship with the Olympic shooting program to its recent decision to sponsor a NASCAR Sprint Cup race just weeks after one race team honored the Newtown victims during the running of the Daytona 500. And the gun control issue has impacted the hospitality industry as well. In Hershey, Pennsylvania, a decades-old trade show was canceled in January after it banned the sale of modern sporting rifles (also known as assault rifles) and lost several key sponsors.
While there are an estimated 35 shooting sports organizations in the U.S. (from the NRA’s competitive division to Western-style, cowboy-inspired shooting competitions) perhaps none is more visible than USA Shooting, the national governing body that oversees Olympic disciplines in shotgun, rifle and pistol. Until the mid 1990s, the NRA served as the sport’s NGB. But in 1994, the U.S. Olympic Committee determined the NRA did not meet the criteria to serve as an Olympic governing body since its sole purpose was not Olympic development. “It was really bitter,” said Robert Mitchell, executive director of USA Shooting. “They didn’t like being fired.”
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