Super Bowl LIX Generated $1.25 Billion for State of Louisiana

New Orleans & Company has announced that Super Bowl LIX, which took place February 9 at the Superdome, generated $1.25 billion in total economic activity statewide.

The data, produced by Louisiana Economic Development, showed that Super Bowl LIX more than doubled the impact of the 2013 New Orleans Super Bowl and ranked the 2025 edition as the second most financially impactful Super Bowl of all-time.

“Super Bowl LIX was more than a game; it was an economic catalyst and a powerful statement to the world that Louisiana is a premier destination for cultural enjoyment and business investment,” said Marcus Brown, New Orleans Super Bowl Host Committee chairman.

Of the $1.25 billion, $658 million came in total spending by visitors and vendors, with $395 million in wages generated for Louisiana workers and $82.7 million in state and local tax revenue. Super Bowl LIX supported 9,787 local jobs statewide and had 115,000 total attendees, including 100,000 from out of state, representing 45 U.S. states and nine countries.

“New Orleans is one of America’s great sports cities — a shining example of culture, resiliency and community empowerment,” said NFL Commissioner Roger Goodell. “By hosting its record-tying eleventh Super Bowl shortly after a national tragedy, the Big Easy showed us the power of coming together to achieve a common goal.”

The week also shattered tourism records, with 92 percent of visitors staying overnight with an average of 3.5 nights and widespread increases in spending across the hospitality and retail sectors.

“This Super Bowl was more than just a game. It was reflective of everything that makes our community so special,” said Gayle Benson, New Orleans Saints owner. “As we celebrate the incredible financial impact hosting a Super Bowl has on our economy, I look forward to quickly bringing everyone back together so that we can secure another Super Bowl in the immediate future.”