Tag: 2028 Olympic Summer Games

LA28 Anheuser Busch

Michelob Ultra Named Exclusive Beer Sponsor of Team USA for LA28 Games

Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]

Continue Reading
Posted On :
Flag Football A
Flag football has grown explosively in the past five years with participation on the girls and women's side of the sport. Photo courtesy of USA Football

Flag Football’s Olympic Spot Powered by Growth in Girls Participation

Yes, having the backing of the National Football League was a major plus for flag football in its quest for Olympic inclusion. How could it not be? One of the biggest leagues in the world wanting to continue spreading its brand internationally was a powerful attraction for the International Olympic Committee, including using the sport […]

Continue Reading
Posted On :
Kathy Carter
Kathy Carter speaks during the annual IOC Session held in October 2023 in Mumbai, India. Photo via International Olympic Committee

Kathy Carter Steps Down as LA28 Chief Executive Officer

Kathy Carter will step down as chief executive officer of the LA28 organizing committee and will be a senior advisor going forward in what organizers describe as the beginning of a new phase with just over four years to go until Los Angeles hosts the Olympic and Paralympic Summer Games. Carter joined LA28 in October […]

Continue Reading
Posted On :
Lacrosse Native Americans
Lois Garlow of the Haudenosaunee Nationals lacrosse team heads toward the sideline during a match against Canada at the World Games in Birmingham, Alabama, in 2022. Members of the Haudenosaunee are hopeful they will have a chance to play the sport their people invented when lacrosse returns to the Olympics in 2028 in Los Angeles. (AP Photo/Paul Newberry)

White House Supports Indigenous Lacrosse Team for 2028 Olympics

A push to allow the Haudenosaunee Nationals to compete as its own team in lacrosse at the 2028 Olympic Summer Games in Los Angeles received a major endorsement when President Joe Biden announced Wednesday at the White House Tribal Nations Summit a push to allow the Indigenous nation that invented lacrosse to play under its own […]

Continue Reading
Posted On :
Sophia Hernandez

Sophia Hernandez Overcomes Obstacles on Her Way to the Olympics

Sophia Hernandez had a lot on her plate as she prepared for the 2023 Pan American Games. The 26-year-old pentathlete from Guatemala was dealing with both physical and psychological challenges as she readied for the most important competition of her life. There was the physical aspect — she has a chronic Achilles tendon injury that […]

Continue Reading
Posted On :
IOC LA28
Organizers for the 2028 Olympic Summer Games in Los Angeles present its recommendations to the sports program at Monday's IOC Session meetings in Mumbai, which were approved. Photo via International Olympic Committee.

Olympics: Baseball, Softball, Cricket, Flag Football Among Sports on LA28 Program

The LA28 sports program was officially confirmed by the International Olympic Committee during its annual session on Monday in India with baseball/softball, flag football, cricket, lacrosse and squash providing a mix of new and returning sports to the Olympic Summer Games. All five were voted in as a single package with two “no” votes from […]

Continue Reading
Posted On :
IOC Wasserman
LA28 Organizing Committee Chairman Casey Wasserman speaks during the annual IOC Session on Monday in Mumbai, India. Photo via International Olympic Committee.

LA28 Chairman Wasserman Talks Russia, Israel at IOC Meetings

LA28 Chairman Casey Wasserman addressed Russia’s invasion of Ukraine and the Israel-Hamas war in language that pushed the limits of the IOC’s preferred stance of political neutrality during his appearance Monday at the IOC Session in Mumbai. “There are no words than can fully capture the devastation and shock over the massacre in Israel on […]

Continue Reading
Posted On :
LA28 Program

Baseball, Softball, Lacrosse, Flag Football, Cricket Among LA28 Program Additions

The LA28 Olympic and Paralympic Games has announced five sports will be proposed to the sport program with baseball/softball, flag football, cricket, lacrosse and squash up for approval by the International Olympic Committee at its Session meeting in Mumbai this month. “LA28’s proposed sports ignite the imagination on the field of play and drive culture […]

Continue Reading
Posted On :
LA28

LA28 Sports Program Additions Indefinitely On Hold

The announcement of proposed additions to the LA28 program has been postponed indefinitely, said U.S. Olympic and Paralympic Committee Chief Executive Officer Sarah Hirshland, who sits on the IOC program commission. Hirshland’s spot on the commission does not mean she is involved in the discussions between LA28 and the International Olympic Committee, instead focusing on […]

Continue Reading
Posted On :