The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
According to a report commissioned by Destination Ann Arbor, the 2024 University of Michigan football season generated $226.7 million in direct visitor spending from attendees residing outside Washtenaw County. On average, each home game contributed approximately $28 million in direct visitor spending to the local economy. When modeled to include indirect and induced effects, the […]
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