Tag: LA28

LA28Delta
U.S. Paralympian Jen Lee and U.S. Olympians Brenda Villa (center) and April Ross (right) pose for a photo at LAX near Delta's cocreated LA28 logo on Sept. 29, 2022.

Delta, LA28 Unveil Emblem for LA28 Olympic and Paralympic Games

Delta Air Lines and the LA28 Olympic and Paralympic Summer Games have introduced a cocreated emblem featuring Delta’s “A” at an event to celebrate the Delta Sky Way at LAX project. The LA28 integrated emblem represents the next phase of Delta and LA28’s partnership that began in 2020 when Delta launched its eight-year commitment to […]

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Max Siegel
Max Siegel has been the chief executive officer at USA Track and Field since 2012, making him one of the longest-tentured CEOs in the NGB movement. Photo courtesy USA Track and Field

A New Elite Series and More: Inside USA Track & Field’s Plans Ahead of LA28

Coming off the first World Athletics championship held in the United States and knowing the impact that could be looming in six years’ time with LA28, USA Track and Field is setting forth an ambitious plan to increase the sport’s visibility throughout the country. USA Track and Field Chief Executive Officer Max Siegel detailed plans […]

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5th Discipline Test
The International Modern Pentathlon Union is conducting three test sessions to determine whether it should consider changing its fifth discipline to obstacle racing. Photo courtesy UIPM World Pentathlon/Augustas Didžgalvis

International Modern Pentathlon Union Considers Big Change

The future of the Olympic Pentathlon may look different starting in 2028, as obstacle discipline is undergoing testing as a potential addition to Modern Pentathlon for the Olympic Summer Games in Los Angeles. Currently consisting of fencing, swimming and equestrian leading up to pistol shooting, the International Modern Pentathlon Union (UIPM) is attempting to replace […]

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LA28Fanatics

Fanatics Named LA28 Online Merchandise Retailer

The LA28 Olympic and Paralympic Summer Games have agreed to a comprehensive merchandise and retail agreement with Fanatics that will see the merchandiser run LA28 and Team USA’s online retail platforms and develop the uniforms for volunteers at the Games. The agreement extends to the United States Olympic and Paralympic Committee’s Team USA brand. As part […]

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LA28Paralympics

Nine Programs on LA28 Shortlist for Inclusion; 33 Sports Bid for LA28 Paralympic Inclusion

A report Tuesday indicated nine sports are among the finalists that could be added to the 2028 Olympic Summer Games program in Los Angeles, with a final decision potentially made at the International Olympic Committee’s General Session in Mumbai in May 2023. The nine sports, reported by CricBuzz, are breaking, baseball/softball, flag football, lacrosse, karate, […]

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IOCBachLyonsSykes
During his trip to the United States this week, International Olympic Committee President Thomas Bach, center, met with the outgoing USOPC Board Chair Susanne Lyons, right, and incoming Board Chair Gene Sykes, left. Photo via IOC

Bach Around America: IOC Leader visits LA28, World Athletics Championships, World Games

International Olympic Committee President Thomas Bach has been around the United States over the past week in a series of meetings with national and international stakeholders as the IOC detailed on Tuesday. In the past week, Bach has visited New York City; Birmingham, Alabama; Eugene, Oregon; and Los Angeles, where on Monday organizers for LA28 […]

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Los Angeles 2024
Competitiors in the men's 5,000 meter event at the 1984 Olympic Summer Games in Los Angeles circle past the Olympic torch during the race on August 11, 1984. Los Angeles in 2028 will join London and Paris as the only three-time hosts of the Olympic Summer Games. (AP Photo, File)

LA28 Announces Official Competition Dates for Olympic and Paralympic Games

The 2028 Olympic Summer Games in Los Angeles will start on July 14 with a dual Opening Ceremony at the Los Angeles Memorial Coliseum and SoFi Stadium, with competition going through July 30 and the Paralympic Summer Games starting August 15. Monday’s announcement starts the six year countdown to the first U.S.-based Olympics since Salt […]

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FlagFootball
Troy Vincent, left, and Pierre Trochet have been announced as co-chairs of “Vision28” Group to spearhead flag football’s efforts for Olympic inclusion. Photo via The World Games

Group to Spearhead Flag Football’s Pitch for 2028 Olympic Summer Games

The newly formed “Vision28” Group has been created to lead flag football’s efforts towards inclusion at the 2028 Olympic Summer Games in Los Angeles, it was announced during The World Games 2022 in Birmingham, Alabama. Pierre Trochet and Troy Vincent have been named co-chairs of the group. Trochet is president of the International Federation of […]

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Gene Sykes Getty

Gene Sykes Voted Board Chair of U.S. Olympic & Paralympic Committee

Gene Sykes, who helped bring the 2028 Olympic and Paralympic Summer Games to Los Angeles, will be the next chair of the board of directors for the United States Olympic and Paralympic Committee effective December 31, 2022, the organization announced on Friday evening. The vote took place during a special session of the USOPC’s 17-person […]

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LA28

Hershey Renews Partnership with Team USA, Joins LA28

The Hershey Company has renewed its partnership with Team USA and will extend it through the 2028 Olympic and Paralympic Games in Los Angeles. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. Hershey will also utilize NBCUniversal’s Olympic and […]

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