Mike Larragueta – SportsTravel

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Visit Reno Tahoe Enters NIL Deal with University of Nevada Athletes

Visit Reno Tahoe and Wolf Pack Sports Properties (Learfield) have established a partnership that will allow University of Nevada athletes to supply promotional destination content via an NIL fund. “Visit Reno Tahoe is one of very few destination marketing organizations leaning in to NIL,” said Visit Reno Tahoe President and CEO Mike Larragueta. “Many University […]

Posted On : October 8, 2025 By : Jason Gewirtz

The Reno Tahoe Indoor Track has provided the area with a premier facility to host events that bring millions to the community. Nevada Athletics photo

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Reno Tahoe Indoor Track Makes Big Impact in Opening Year

The Reno-Sparks Convention and Visitors Authority has released the numbers from its inaugural indoor track season at the Reno-Sparks Convention Center, hosting eight meets from the collegiate level to youth and masters. The Reno Tahoe Indoor Track welcomed over 5,000 registered athletes, securing over 12,000 room nights, $133,000 in total revenue and over $6 million […]

Posted On : April 30, 2025 By : Justin Shaw

State and local dignitaries celebrate the opening of the Reno-Sparks Indoor Track Facility at the Reno-Sparks Convention Center on Thursday night in Nevada. Photo by Matt Traub/SportsTravel

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New Indoor Track Facility a Boost for Reno-Tahoe Tourism

Teams and coaches gathered in the stands and alongside the edges of the banked track, chugging energy drinks and chewing on energy bars as athletes from all around the Western United States vaulted, jumped, threw and sprinted over a three-day period. The scene for the Silver State Invitational is what the Reno-Sparks Convention and Visitors […]

Posted On : December 9, 2024 By : Matt Traub