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The official slogan of the Paralympic Games has long been “Spirit in Motion.” In recent years, para athletes have embraced an unofficial motto: stare power. They know they’re being looked at, and they want to be seen as never before. Not just as athletes, but as people, as individuals who can be as ordinary outside […]
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More attention than ever. More commercial endorsements than ever. Integrating sport into some of the historic venues and spaces around Paris. No, it’s not the 2024 Olympic Summer Games — it’s the 2024 Paralympic Summer Games, which start August 28 with the Paralympic Opening Ceremony not in a traditional stadium setting but instead on the […]
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