US Swim Trials
Swimmers train at the 2016 U.S. Olympic swimming trials in Omaha, Nebraska. (AP Photo/Mark J. Terrill)

USA Swimming Partners with Fanatics on Merchandise

As the rescheduled Olympic and Paralympic Summer Games in Tokyo approach in just a few months and with less than a year to go before the Olympic and Paralympic Winter Games in Beijing, national governing bodies are finalizing new partnerships — or extending existing ones — ahead of what for many NGBs is the biggest […]

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TEAMS ’20: A Virtual Sports-Industry
Conference Unlike Any Other

For the first time in its 22-year history, Northstar Meetings Group’s annual TEAMS Conference & Expo was held online. But the four-day conference, which took place October 19–22, was no ordinary virtual event. Instead, an entirely immersive experience was created to transport more than 700 attendees to Houston, where the gathering originally had been scheduled […]

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USA Swimming Signs First Alcohol Sponsor

Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]

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Shana Ferguson Hired as USA Swimming Chief Commercial Officer

USA Swimming has hired Shana Ferguson as its new chief commercial officer, succeeding Matt Farrell, who left the position in October. Ferguson will lead and manage the national governing body’s commercial division, including sponsorship sales, revenue generation, marketing campaigns, communications, events and ticket sales, business intelligence and media rights. “We have truly taken another great step forward […]

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