Virus Outbreak Golden Gate Woes
The Great American 5000 virtual race, organized by Sports Backers in Richmond, Virginia, will begin in San Francisco and chart a course to New York. Photo: Eric Risberg/AP Images

Case Study: A Sports Commission Rethinks its Events

The coronavirus pandemic has taken its toll on sports events at all levels. For sports commissions that organize their own events and rely on revenue from those events, the pandemic has been especially hard. That loss of events and revenue has raised a number of questions. When a sports commission exists to create events that […]

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