USA Swimming has announced the nine sites that it will use for a unique Toyota U.S. Open with competitors appearing at one of the sites so that swimmers can race against each other asynchronously from coast to coast. The U.S. Open has traditionally featured up to 800 swimmers in one location. This year’s multi-site event […]
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Seven cities are bidding to host the 2024 U.S. Olympic Swimming Trials, with a decision on a host expected in February 2021. Finalists will be notified in September, according to a timeline provided by USA Swimming, with October and November used for final bid evaluations and in-person site visits. The remainder of 2020 will be […]
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USA Swimming and Bic have announced a partnership that will make the stationery, lighter and shaver company the official razor of USA Swimming through 2021. “We are thrilled to enter a new partnership with Bic as the official razor of USA Swimming,” said Shana Ferguson, chief commercial officer of USA Swimming. “In a sport where […]
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USA Swimming has released a revamped schedule of events starting in the fall of 2020 and leading to the 2021 U.S. Olympic Trials in Omaha, Nebraska, with the promise of more than a dozen regional events to be scheduled as well. The national governing body unveiled the schedule with an open letter from President and […]
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A new international league features some of the biggest names in swimming—competing in a team format that has proven popular with TV-friendly meets—and already has recorded multiple sellouts before the inaugural season culminates with a showpiece event in Las Vegas. The International Swimming League, which is paying its athletes a salary to compete, hints that things […]
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Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]
Continue ReadingThe 2020 USA Swimming Pro Swim Series, which will serve as a lead-up to the Olympic Trials, has been announced with the return of a November event to the five-stop circuit. The series will start Noember 6—9 in Greensboro, North Carolina. The rest of the events are January 16—19 in Knoxville, Tennessee; March 4—7 in […]
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USA Swimming has hired Shana Ferguson as its new chief commercial officer, succeeding Matt Farrell, who left the position in October. Ferguson will lead and manage the national governing body’s commercial division, including sponsorship sales, revenue generation, marketing campaigns, communications, events and ticket sales, business intelligence and media rights. “We have truly taken another great step forward […]
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USA Swimming and Phillips 66, an energy manufacturing and logistics company, have extended their longtime partnership. The multiyear renewal marks the longest-running partnership in national governing body history, with the 50-year anniversary coming up in 2023. “We are thrilled to have such an engaged partner continue to support our organization and our athletes, helping to shine a […]
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Toyota has announced partnerships with six national governing bodies in the lead-up to the 2020 Olympic and Paralympic Summer Games in Tokyo, including two sports (skateboarding and surfing) that will make their Olympic debuts. As part of the deals, the auto manufacturer will partner with the National Wheelchair Basketball Association, USA Skateboarding, USA Surfing, USA Swimming, USA Track & […]
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