The Bahamas Partners with New York Yankees

The Bahamas Ministry of Tourism, Investments and Aviation has announced a partnership with the New York Yankees for the 2025 season via in-stadium branding, digital activations and hospitality events.

“The New York Yankees represent a global standard of excellence and we are proud to partner with such an iconic organization,” said Chester Cooper, deputy prime minister and minister of tourism, investments and aviation. “This partnership allows us to connect directly with Yankees fans and invite them to explore our beautiful islands, vibrant culture and unmatched experiences.”

The Bahamas will be featured in Yankee Stadium with branding displayed on concourse televisions, LED animations in the Great Hall and on field-facing LED displays throughout the season. The Bahamas will also host a sweepstakes providing bucket list travel opportunities for fans, which will be promoted via Yankees social media.

“Partnering with the New York Yankees reinforces the Bahamas’ position as a world-class destination with global appeal,” said Latia Duncombe, director general of the BMOTIA. “This collaboration provides direct access to one of our most important visitor markets and enables us to showcase the diverse, authentic experiences of our islands to millions of fans throughout the season. It marks a strategic step in our ongoing efforts to drive visitation and elevate the Bahamas on one of the world’s most influential platforms.”

“We are excited to welcome the Bahamas as a partner this season,” added Michael J. Tusiani, New York Yankees senior vice president of partnerships. “With in-stadium branding, engaging activations and promotion on Yankees social media accounts, we expect that the multi-faceted exposure to our fans will result in increased recognition of the Bahamas as a premier tourist destination.”