Visit Raleigh Partners with Blast Ahead of Major Event

Blast and Visit Raleigh have announced a partnership ahead of the Rocket League Championship Series Raleigh Major, set to take place at the Lenovo Center from June 26–29.

As part of the partnership, Visit Raleigh will be integrated across the event’s broadcast and on-site branding, including in-broadcast advertisements, printed backdrops and sponsored event zones.

“This expanding partnership with the RLCS Raleigh Major and Blast isn’t just about hosting; it’s about powerfully spotlighting our area’s unique strengths and solidifying our global leadership as a premier destination for major esports and gaming events,” said Loren Gold, executive vice president at Visit Raleigh. “We’re thrilled to continue building our formidable portfolio and extend a warm welcome to the global gaming community.”

The RLCS will welcome the world’s best Rocket League teams to Raleigh to compete for a $351,000 prize pool. Greater Raleigh is home to the global headquarters for Epic Games, the owner and publisher of the Rocket League game title.

The event marks the first time Rocket League esports lands in North Carolina’s capital and the second major esports event Blast has hosted in Greater Raleigh.

“The RLCS Raleigh Major is a landmark event for Rocket League and for the destination,” said James Woollard, director of market development at Blast. “Partnering with Visit Raleigh allows us to truly showcase the region’s appeal to a global audience. These events aren’t just about entertainment; they bring real economic impact through tourism and local business, and we’re proud to help fuel that momentum in Greater Raleigh.”

With 60 percent of fans expected to travel from outside the city, the RLCS Raleigh Major is projected to generate a direct economic impact of more than $6 million — a combination of tourism and fan spending, sponsorship value and event production investment.