U.S. Ski & Snowboard Launches Luxury Hospitality Program

U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States has launched a luxury travel and experience program, The Crest Club. The exclusive program will offer a five-star, white-glove experience to fans that want to get closer to the NGB’s 10 teams and 240 athletes.

In partnership with Horizon Sports & Experiences, The Crest Club kicks off the 2025–2026 winter season across three destinations on the FIS World Cup circuit, including one domestic stop and two international stops. The package includes curated VIP experiences with unique access to the team and the mountains, including skiing with legends, private luxury après-ski opportunities, five-star accommodations, custom U.S. Ski & Snowboard apparel and exclusive first track resort ski and snowboard experiences.

U.S. Ski & Snowboard has long run donor-focused, high-end hospitality programs around World Championships and Olympic Winter Games. The addition of The Crest Club is aimed at the most dedicated sports fans, partners and donors to experience insider-only program at additional destinations and surround themselves within the action of the Stifel U.S. Ski Team and international athletes.

Domestically, guests can attend the freestyle World Cup at the Deer Valley Resort. Internationally, The Crest Club will offer two trips: one to the infamous Hahnenkamm in Kitzbühel, Austria, for the men’s speed races and another to St. Moritz, Switzerland, for the women’s speed races. Every event is a 2026 Milano Cortina Olympic Winter Games qualifier.

“The Crest Club has been a long time in the making and we are thrilled to bring it to life with a trusted partner, especially during such an exciting season,” said Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard. “VIP experiences are becoming increasingly important in sports. Skiing and snowboarding are the ultimate luxury lifestyle sports, combining world-class performance with unmatched exclusivity.”

“We are proud to partner with the U.S. Ski & Snowboard Team to create a unique and engaging hospitality program, elevating the fan experience to new heights,” said Chris Weil, co-CEO and founder, Horizon Sports & Experiences. “Consumer interest in premium sports and entertainment experiences has never been greater, and we believe this program maximizes their return on their investment with unprecedented access to the slopes and the Team.”