Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Two organizations seeking to be the national governing body for the sport of surfing in the United States have each had their day in front of the U.S. Olympic and Paralympic Committee’s Certification Review Group. USA Surfing’s bid to be re-certified by the United States Olympic and Paralympic Committee is being challenged by U.S. Ski […]
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USA Surfing’s bid to be re-certified by the United States Olympic and Paralympic Committee this month is being challenged by U.S. Ski & Snowboard, which has also filed a motion with the USOPC to be the sport’s national governing body. The USOPC has scheduled public hearings with USA Surfing on April 10 and U.S. Ski […]
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U.S. Ski & Snowboard has announced its first commercial partnership with another country’s national ski and snowboard organization as it will work with Ski Austria on sports, marketing and commercial opportunities. “We are pleased to expand our relationship with Ski Austria,” said Sophie Goldschmidt, U.S. Ski & Snowboard president and chief executive officer. “Their expertise […]
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The FIS Para Snowboard World Cup is coming back to the United States for the first time since 2017 for a set of snowboard cross races in Steamboat Springs, Colorado, from February 25-27. Along with two World Cup races, the event will feature three NorAm Cup races and the U.S. Para Snowboard Championships. U.S. Ski […]
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One of the key initiatives for Sophie Goldschmidt when she took over as president and chief executive officer of U.S. Ski & Snowboard nearly three years ago was to bring more major events to the United States. This weekend starts the culmination of that goal, as the United States hosts 12 events sanctioned by the […]
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U.S. Ski & Snowboard and the X Games have announced a strategic partnership that will create The Winter X Games Series including the U.S. Ski & Snowboard-hosted FIS World Cup events, the Toyota U.S. Grand Prix and Visa Big Air presented by Toyota taking place alongside Winter X Games. The partnership will involve co-branding and […]
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The United States Olympic & Paralympic Museum has named Michael O’Conor as chief growth officer. O’Conor joins the USOPM after serving as the principal of The O’Conor Agency, supporting commercial marketing initiatives and cultivating partnerships for clients including USA Swimming, The National Thoroughbred League and USRowing. Prior to his agency role, O’Conor held key positions […]
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U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]
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U.S. Ski & Snowboard, the National Governing Body for skiing and snowboarding in the United States, has announced the addition of the U.S. Para Alpine Ski Team and U.S. Para Snowboard Team onto its roster, marking a step forward in promoting inclusivity and equal opportunities within winter sports. The teams will be led by newly […]
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U.S. Ski & Snowboard has announced United Airlines as its Official Airline Partner through 2027. The National Governing Body will now use United to travel around the globe to train and compete on the biggest stages, while United also supports U.S. Ski & Snowboard’s women empowerment and climate initiatives. “We could not be more excited […]
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