Marketing Veterans Launch Agency Around Global Sports Events

A group of industry marketing veterans has launched Local Action Marketing, a sports marketing agency with global affiliate members and advisors and an emphasis on upcoming global sports events in and around Los Angeles. The agency will provide marketing and logistics services, including location scouting, public relations, advertising, video and photography, broadcast and talent resources, graphic design, social media, event production, transportation and legal support for contracts, and compliance with local regulations.

The agency will be led by CEO Ryan J Bowling, who brings nearly three decades of global communications and sports marketing experience. Bowling has previously held leadership roles at Sony PlayStation, Mars and FleishmanHillard, and works with athletes, startups, major global brands, non-profit organizations and the government of Switzerland.

Local Action Marketing includes long-time marketing communication executives and sports business leaders with experience spanning some of the world’s biggest sports, entertainment, consumer brands, nonprofits and government initiatives.

“With numerous global sporting events coming to L.A. over the next few years, it’s an extraordinary opportunity to tell impactful stories that bring global communities closer together,” said Bowling, a former professional powerboat racer who has worked on marketing activations within NASCAR, the NFL and Paralympic sports. “However, if you haven’t been to L.A. or are halfway around the world and want to activate, it can be daunting to know who to talk to, where to begin, and how to stand out. We have assembled an incredibly high-caliber marketing communications team to be a go-to on the ground resource and help international organizations break through L.A.’s vibrant, sprawling scene by discovering, engaging, and creating local action.”
 

The agency will have team members across the United States, Europe, the Middle East, Africa, and Asia-Pacific and will focus on sport, lifestyle and community-driven campaigns centered on inclusion and accessibility for brands, organizations, leagues and teams looking to activate in the lead-up to the 2026 World Cup and the 2028 Olympic and Paralympic Summer Games.