Flying Pig Marathon Generates $45.9 Economic Impact

The 2025 Flying Pig Marathon in Cincinnati, produced by Pig Works, generated an estimated $45.9 million in total economic impact for the region, according to a new report from the Center for Research and Data at the Cincinnati USA Regional Chamber.

According to the study, the May 2–4, 2025, race weekend drew more than 51,000 participants, including nearly 17,000 from outside Greater Cincinnati. The weekend, now in its 27th year, supported 671 local jobs and generated $15.2 million in earnings for residents across the region.

“Each spring, the Flying Pig brings our community together in a way few events can by inspiring health, connection, and local pride while fueling our regional economy,” said Doug Olberding, president and CEO of Pig Works. “This report confirms what we see every year: the Pig is more than a race. It’s a celebration that drives real economic and social impact across Greater Cincinnati.”

The chamber’s analysis was conducted with data from over 3,000 participant surveys. According the results, nonlocal participants generated nearly $16 million in economic impact, including hotel stays, dining, transportation and retail. Local participants contributed an additional $8.2 million in spending that stayed in the region instead of going to other race destinations.

“Cincinnati deserves the center stage when it comes to public events, and the Pig is a one-of-a-kind opportunity to bring people together in the heart of our urban core,” said Cincinnati Mayor Aftab Pureval. “From our small businesses to our hospitality sector, the Flying Pig showcases what makes the Queen City so special.”

The marathon’s name is based on the city’s history as a major meatpacking plant. In the 1800’s Cincinnati was often referred to as “Porkopolis.”