Vavae Malepeai
USC running back Vavae Malepeai runs into the end zone for a touchdown against UCLA during the second half of a college football game on November 23, 2019, in Los Angeles. (AP Photo/Marcio Jose Sanchez)

Sports and COVID-19: The Impact on the Sports-Event Industry

The coronavirus outbreak has forced difficult decisions for the sports-event industry. Nearly every major sporting event has been canceled, moved or postponed. Here is a look at where things stand. Click here for the latest on COVID-19’s Effect on the Sports-Event Industry.   COLLEGE FOOTBALL: Cal and USC Postpone Game Over COVID-19 Outbreak Posted: November […]

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UTMB World Series

UTMB Announces 2022 World Series Sites, Including California

The UTMB World Series will stage seven new global events in 2022, including the Western States 100-Mile Endurance Run in California’s Sierra Nevada Mountains. Other races in the inaugural series will be staged in Hong Kong, Andorra, Mexico, Italy and France, part of 15 races confirmed for the circuit that will feature a mix of […]

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Heineken_Alcohol_Free_Logo-990×653

Heineken Becomes Official Beer of Rock ‘n’ Roll Running Series

The Rock ‘n’ Roll Running Series has announced Heineken USA as the as the series’ official non-alcoholic beer partner for the Rock ‘n’ Roll Running Series. The new partnership will feature a Heineken 0.0 Beer Garden at the Finish Line Festival of Rock ‘n’ Roll Running Series events through 2022. Runners and spectators at each […]

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Pittsburgh Marathon

Dick’s Sporting Goods Renews Pittsburgh Marathon Sponsorship

Dick’s Sporting Goods has signed a new multiyear partnership to remain title sponsor of the Dick’s Sporting Goods Pittsburgh Marathon Weekend of Events. The 2022 event will be staged April 29 – May 1. “Dick’s Sporting Goods is a foundational partner of ours and makes this incredible weekend of events possible with their continued support,” […]

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Running USA logo

Running USA Board Elects New Presiding Officers

The Board of Directors of Running USA elected new officers to lead the organization and heard updates from the chief executive officer and staff regarding the organization’s progress on a variety of projects during its annual summer board meeting last week in Denver. Matt West, chief executive officer of DMSE Sports in Boston, was elected […]

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Tokyo Olympics Basketball
United States' A'Ja Wilson, center, grabs a rebound between Nigeria's Adaora Elonu, left, and Atonye Nyingifa during women's basketball preliminary round play at the 2020 Olympic Summer Games on Tuesday, July 27, 2021, in Saitama, Japan. (AP Photo/Eric Gay)

At the 2021 Olympic Games, Women Rule

If you asked 100 people interested in this year’s Olympic Summer Games in Tokyo which athlete they want to see the most, it’s a safe bet the first name mentioned would be Simone Biles. Several may say Katie Ledecky. Others would say Allyson Felix, A’ja Wilson or Alex Morgan. As the 50th anniversary of Title […]

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PittsburghMarathon

Dunkin’ Becomes Official Coffee and Doughnut of Pittsburgh Marathon

P3R, which organizes the annual Dick’s Sporting Goods Pittsburgh Marathon, has agreed to a new partnership with Dunkin’ that will make it the official coffee and doughnut of the annual race. Dunkin’ will kick off the 2021 race weekend with a special black and gold Pittsburgh Marathon doughnut at participating Pittsburgh locations with vanilla flavored […]

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Photo: Michael Troutman/www.dmtimaging.com
The Sea Otter Classic is a bicycling and outdoor sports festival and expo held each spring in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes. Photo: Michael Troutman/www.dmtimaging.com via SeeMonterey.com

Case Study: How a Destination Markets Outdoor Events in a Pandemic

Monterey County in California is a sports destination that may not be immediately top of mind. But it is the site of Pebble Beach, home of the famous AT&T Pro-Am and one of the most beautiful and challenging golf courses in the world. WeatherTech Raceway Laguna Seca is home not only to the IndyCar Series but a […]

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Viktor Hovland
Viktor Hovland, of Norway, chips to the 18th green during the final round of the 2019 John Deere Classic golf tournament (AP Photo/Charlie Neibergall)

SFIA Reports Golf and Tennis on the Upswing

Sports such as golf and tennis were the big winners in 2020 as people sought ways to play sports that were socially distanced and outdoors, according to the findings of a Sports & Fitness Industry Association survey of more than 18,000 people in the United States ages 6 and up. While activity levels were up […]

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