Utah 2034 Unveiled as Olympic and Paralympic Games Identity

The organizers of the 2034 Olympic and Paralympic Winter Games have chosen “Utah 2034” as the new identity of the host efforts, a move designed to embrace and unite communities across the state, including Salt Lake City and Park City, where many of the events will be staged.

The move came with 3,000 days to go until the start of the Games that will mark the return of the event to the region that last hosted in 2002. The announcement of the new wordmark also included the launch of a transition logo and merchandising program that will give fans access to gear more than eight years ahead of the Games.

“From our capital of Salt Lake City out to every corner of our state, the Utah 2034 Olympic and Paralympic Winter Games will be shared by all Utahns,” said Fraser Bullock, organizing committee president and executive chair.

Utah officials made the announcement at Salt Lake City International Airport, highlighted by the unveiling of a new art installation created for the Games. The 12-foot “Utah Together Spectacular” artwork is located on the arrival/departure level of the airport and symbolizes Utah’s 29 counties working together to welcome the world in 2034.

“Utah 2034 invites every Utahn to feel part of the Games, while showcasing to the world our landscapes, our values, and our passion for service,” said Utah 2034 CEO Brad Wilson. “This brand shows the world that we are united as Utahns and Americans behind the Games.”

The new Utah 2034 logo will serve as a transition brand until the official Games-time logo is released, a move that is expected to take place in 2029.

“The Utah 2034 wordmark tells the story of the state of Utah and the athletes who will compete in 2034,” said Utah 2034 Vice Chair Steve Starks. “The unique characters of Utah 2034 are embodied in it with shapes and angles reminiscent of the landforms of the American West, as well as those of athletes in action.”

The creative vision for the look was developed by the organizing committee and overseen by Salt Lake City sports branding expert Molly Mazzolini, in collaboration with a team of outside designers. Salt Lake City will continue to be recognized specifically in the triposite transitional logo, which also features the Olympic rings and Paralympic agitos. Additional versions featuring other host communities are expected in the future.

The Utah 2034 Collection Available

As part of Utah 2034’s marketing initiatives, the organizing committee also announced a partnership with LA28 and the U.S. Olympic and Paralympic Committee to produce its first merchandise line, which will be known as the Utah 2034 Collection. An online shop has been established at utah2034shop.com, with items available soon at Utah’s legacy venue locations and Team USA Shops.