AEG and Marriott Bonvoy Renew Global Partnership

Sports and live entertainment company AEG has announced a multi-year renewal of its global partnership with Marriott Bonvoy, the travel membership platform of Marriott International.

After first announcing a singular partnership in 2013, the renewed agreement is set to build enhanced international reach, a heightened focus on music and a more connected fan journey made possible by new touchpoints across AXS – AEG’s global ticketing arm.

“Our relationship with AEG helps us meet our members where their passions live – on arena stages, festival grounds and in the stands on game days,” said Peggy Roe, executive vice president and chief customer officer, Marriott International. “This renewal deepens our commitment to music while maintaining our presence across some of the biggest moments in sports and live entertainment. Together, we’re making these incredible experiences even more accessible and rewarding for our members worldwide.”

Under the terms of the agreement, Marriott Bonvoy will continue as the exclusive hotel and hotel loyalty partner of flagship AEG venues including Crypto.com Arena in Los Angeles, and Mercedes Benz Arena in Shanghai, while remaining as the official hotel and hotel loyalty partner of The O2 in London and Uber Arena in Berlin.

The renewal also establishes Marriott Bonvoy as the exclusive hotel and hotel loyalty partner of four AEG Presents music festivals, including Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, All Points East and Rock en Seine. Marriott Bonvoy will continue to offer members access to these festivals through a series of unique experiences.

Expansion into Digital Assets

As the official hotel and hotel loyalty partner across key AEG venues, Marriott is expanding its venue affiliated digital assets in the U.S. — while continuing to grow internationally.

In Los Angeles, Crypto.com Arena will offer year-round sports and live entertainment, and exclusive experiences for Marriott Bonvoy members. Meanwhile, the O2 in London, Uber Arena in Berlin, and Mercedes-Benz Arena in Shanghai will deliver premium amenities and loyalty experiences for fans and travellers.

“Live entertainment is a universal language, and our partnership with Marriott Bonvoy allows us to meet fans wherever their journeys take them – whether that’s a championship game, a sold-out arena concert, or a festival halfway around the world,” said Nick Baker, president and chief operating officer of AEG Global Partnerships.

“Together, we’re making it easier for fans to turn unforgettable events into extraordinary travel experiences.”

As an official hotel and hotel loyalty partner of AXS, Marriott Bonvoy will feature all AXS ticketed events on its travel and experiences pages, connecting event browsing with travel planning to facilitate a more seamless experience for members. Similarly, fans purchasing tickets through AXS will see relevant hotel offers for nearby properties within the Marriott Bonvoy portfolio.