AVCA First Serve to Arrive in Milwaukee in August 2026

The American Volleyball Coaches Association has confirmed that 2026 AVCA First Serve will take place at Fiserv Forum in Milwaukee from August 21–23, 2026.

AVCA First Serve will mark the beginning of the 2026 women’s volleyball season with six matches featuring eight of the nation’s top college volleyball teams over three days.

“Sports Milwaukee is thrilled to team up with Fiserv Forum to bring the nation’s best collegiate volleyball players to Milwaukee next year and celebrate the passion for volleyball shared across Milwaukee and Wisconsin,” said Marissa Werner, director of Sports Milwaukee.

“We are excited to host the American Volleyball Coaches Association’s First Serve event for the first time at Fiserv Forum,” said Dennis Williams, senior vice president and general manager of Fiserv Forum. “Our venue has established a strong tradition of presenting major women’s volleyball events, and we are proud to build on that foundation by welcoming this distinguished competition to Milwaukee.”

The last two years of the season-opening event have featured marquee match-ups between top-scoring teams. The 2025 AVCA First Serve included two of this season’s final four teams—Pittsburgh and Texas A&M—alongside other participating teams from Nebraska, Penn State and Stanford, while the 2024 edition featured Wisconsin, Kentucky, Louisville and Nebraska.

“We raised the bar with AVCA First Serve in 2025, and we are looking forward to continuing the momentum as we look ahead to 2026 in Milwaukee at Fiserv Forum,” said AVCA CEO Dr. Jaime Gordon. “Players and fans will get to have an unforgettable experience in a place that has a passion for volleyball.”

Tickets for AVCA First Serve will go on sale on January 30 at the Fiserv Forum website.

AVCA members include more than 10,000 collegiate, professional, high school, club, and youth volleyball coaches—primarily in the United States. The AVCA represents women’s volleyball, men’s volleyball, and beach volleyball coaches, and works to increase exposure and recognition for the sport.