2021NCAAVolleyballChampionship
The 2021 Division I NCAA Women's Volleyball National Championship match at Nationwide Arena featured a sellout crowd watching Wisconsin and Nebraska.

Title IX at 50: Progress Made, But Progress Still Needed

There are phrases in sports, whether on the field or off, that become legendary and shared among players, coaches, officials, parents and fans. And you can make the case that the seven most historic words in sports were signed into law on June 23, 1972: “No person in the United States shall, on the basis […]

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Cousins Subs Lakefront Bowl Comes to Milwaukee

Wisconsin Lutheran College’s Raabe Stadium in the Milwaukee area will host the Cousins Subs Lakefront Bowl on November 19, 2022, with teams from the Division III Midwest Conference and Northern Athletics Collegiate Conference competing. “We are thrilled to host the Cousins Subs Lakefront Bowl in the Milwaukee area and in one of our esteemed colleges,” […]

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National Travel Basketball Association President John Whitley says his organization has found "facilities, all the cities we deal with, really have done a great job of adjusting on their end and it’s made our job a lot easier knowing they have everything in place.” Photo courtesy of NTBA

How Relationships Still Drive the Event Bidding Landscape

It’s one of the words that has been used the most during the pandemic, to the point that it has become loathed by some: Pivot. Pivot on dates for an event. Pivot on location. Pivot on fan capacity, health screening, streaming needs. Pivot on the way that things have been done in the business for […]

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Youth Sports in the COVID-19 Era: Why the Multi-Billion Dollar Industry Feels Positive About the Future

Over the past two-plus decades, the youth sports business has perhaps grown like no other segment not only in the sports-event industry but like few industries throughout the world. What was a collection of mostly community groups that would stage Saturday morning soccer programs in the parks, or intramural basketball before or after elementary school, […]

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Milwaukee Esports Summit

Milwaukee to Host Esports Education Event

The first Wisconsin Esports Summit will be held March 10, featuring more than 100 esports influencers and leaders discussing issues affecting the industry. The event will be held at The Mecca Sports Bar & Grill in Milwaukee’s Deer District and will be presented by the MKEsports Alliance. “The global esports — electronic sports — economy […]

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Sports ETA Approves New Board Members, Changes Bylaws

Members of the Sports Event and Tourism Association elected a new board at the first annual membership meeting held since the start of the pandemic. Members also adopted several new bylaw changes that will give more equal benefits to rights holder and industry partner members, and created a new individual membership category. The annual meeting […]

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Many sports were forced to have cardboard fans in 2020. What will 2021 bring? (AP Photo/Laurence Kesterson)

The 2021 Outlook for the Sports-Event Industry

The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]

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Milwaukee to Host 2020 USA Gymnastics American Cup

Milwaukee will host the 2020 USA Gymnastics American Cup, the first time the international competition will be held in the city. The meet will be held March 7 at Fiserv Forum. The American Cup is the first of four all-around events included in the International Gymnastics Federation’s World Cup Series, which is used for qualifying […]

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