The San Francisco 49ers have partnered with PwC to launch a new mobile app that includes personalized gameday navigation, concession tracking and an AI chatbot known as “Sourdough Sam.” The app will also be available in Spanish for the first time.
As part of the launch the team unveiled an 80th anniversary commemorative logo that will appear on its digital channels and be a regular part of team branding and merchandise this season.
“Sourdough Sam” is a generative chatbot designed to help fans by providing information about players, find their way around Levi’s Stadium and follow the game through a gamecast display.
“Providing the Faithful with an innovative fan experience, no matter where they are located around the world, is one of our top priorities as an organization. Our new 49ers App is meant to take that experience to the next level,” said Stephanie Rogers, 49ers Chief Marketing Officer. “As we celebrate our 80th anniversary, we are thrilled to unveil a platform that will more closely connect our fans to each other and the team. Today is an exciting day for us and we look forward to unveiling new features that will be built into this platform with our fans’ feedback.”
“Being a sports fan in 2026 is about personalization and there is an expectation for teams to create a more personal, more digital, and more connected experience and this app is a powerful example of how technology can deepen those connections at scale,” said Tyson Cornell, US advisory leader for PwC, which is the team’s Official Digital Consulting Partner. “By bringing PwC’s deep data, design, and generative AI expertise with the historic 49ers brand, we were able to create an experience that meets fans where they are.”
The new app, which is available in the Apple App Store or Google Play, offers customized user experiences and personalization to tailor content to each person. It continues to offer features from the previous iteration of the app, including mobile ticketing, parking, payment, and concessions redemption.
The 49ers are slated to have nine home games and eight road games this season, though that doesn’t mean they’ll have nine games at Levi’s Stadium. One of their two matchups with the NFC West rival Los Angeles Rams will take place in Melbourne, and San Francisco will play a second international game this season in Mexico City against a team and on a date yet to be announced. The full NFL schedule is expected to be revealed in mid-May.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000