Archery Events Hit a Target Market

Brady Ellison is one of the stars of the U.S. Archery Team. At the 2016 Olympic Summer Games in Rio de Janeiro, Ellison won an individual bronze medal and was a member of the U.S. team that captured silver. Photo courtesy of Leonhard Foeger/Reuters via Zumapress
Brady Ellison is one of the stars of the U.S. Archery Team. At the 2016 Olympic Summer Games in Rio de Janeiro, Ellison won an individual bronze medal and was a member of the U.S. team that captured silver. Photo courtesy of Leonhard Foeger/Reuters via Zumapress

By Zoie Clift

Thanks to the popularity of the “Hunger Games” and a strong national team, archery has piqued the interests of venues capable of hosting championship-level events

Thanks in large part to the popularity of “The Hunger Games” books and movies, archery has gained and enjoyed a boost in event participation and pop culture. While there are archery centers specific to the sport, convention centers and ballrooms have hosted successful archery events in recent years. The United States has also seen some success at the Olympic and Paralympic level, which is adding to the growth of the sport. And other creative spin-offs of bow-and-arrow competition are catching on across the country as well.

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