ASM Global Hires Lindsay Arell as Chief Sustainability Officer

ASM Global has named Lindsay Arell as chief sustainability officer for its collection of 400 venues including over 50 green certified venues, the largest portfolio of such properties in the world.

Arell has been pioneering sustainability efforts for the live event industry for two decades for professional sports teams, venues, and a wide array of events. After founding her own company Honeycomb Strategies, she led the development of the ASM Global ACTS sustainability plan.

Arell led the ISO 20121 certifications for Lincoln Financial Field and SoFi Stadiums, the first venues of their kind to be certified. She also founded the Sustainable Sport Index, the sports industry’s first global benchmarking project on the impacts of teams, leagues, and venues.

“I’m thrilled at the chance to spearhead ASM’s sustainability initiatives working alongside our teams and communities across our over 400 global venues,” said Arell, a past chair of both the Events Industry Council Sustainability Committee and ASTM Venue Sustainability Standard. “By providing our venue teams with the necessary knowledge and resources, we can accelerate the progress of our program significantly.”

Arell’s post is a key part of ASM Global’s sustainability goals, announced in 2023, which include the elimination of single use plastic as one of the pillars in the ASM Global Acts platform. Arell recently announced plans for ASM to join with r.World to quickly introduce reusable service ware in venues throughout ASM Global’s North American portfolio.

“As ASM looks to continue its leadership and commitment to sustainability, Lindsay, who is known throughout our industry as a thought leader, is the perfect person to assume this role,” said Ron Bension, ASM Global chief executive officer and president.