Brand Affinity Technologies has hired Girish Venkat as chief product officer. Venkat will be responsible for product strategy and the management of Brand Affinity’s fan activation and endorsement platforms.

“His product and technology experience in social media, e-commerce and commercial applications, and his proven success in structuring and scaling product organizations, make him the perfect fit for Brand Affinity as we propel the business to its next phase of growth,” said Brand Affinity CEO Ryan Steelberg.