Caesars and Arizona Diamondbacks to Open Sportsbook at Chase Field
The deal is the latest link between sports wagering and professional sports venues
Posted On: May 6, 2021 By :The Arizona Diamondbacks will become the latest professional sports team to open a sportsbook in or near its venue, announcing a deal with Caesars Entertainment to launch mobile sports betting in Arizona and build a sportsbook and bar concept on the plaza adjacent to the team’s home, Chase Field.
“We went through a thorough process to identify the ideal partner that would bring experience and the strongest of reputations in legalized gaming,” said Diamondbacks President and CEO Derrick Hall. “Caesars is considered the cream of the crop and aligns with our philosophy when it comes to professionalism, brand presentation, customer treatment and best in class William Hill’s mobile sports book product. Equally important, we went through our strong due diligence to find the industry leader in the education and execution of responsible gaming.”
In addition to launching a sportsbook, the deal grants Caesars Entertainment mobile sports betting market access and exclusive sponsorship in sports betting and daily fantasy sports for the Diamondbacks.
“We have long enjoyed successful gaming operations in Arizona and are delighted to expand into sports betting alongside the Arizona Diamondbacks,” said Tom Reeg, chief executive officer of Caesars Entertainment. “Together, we have the opportunity to create new ways for baseball fans to engage with the game both in-person near the ballpark and online anywhere in Arizona. Our ability to tie those into our Caesars Rewards network will create an unbeatable experience for any sports fan.”
The sportsbook, sports bar and broadcast studio will be located at the site formerly known as the Game 7 Grill on the Plaza at Chase Field. As part of the agreement, Caesars Entertainment will be integrated into the team’s marketing efforts, including access to signage and digital assets.
Caesars recently announced an expanded partnership with the NFL and as part of its acquisition of William Hill is involved with the first sportsbook inside a U.S. professional sports complex at Capital One Arena in Washington, D.C.
Posted in: Latest News, Major League Baseball, Sponsors & Media, Sports Betting