Category: Latest News

Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Kansas City FIFA Fan Festival

Kansas City Unveils Plans for FIFA Fan Festival

Kansas City has unveiled plans for its FIFA Fan Festival for fans coming to experience the 2026 FIFA World Cup, and has announced that Black & Veatch, a Kansas City-based engineering, construction and consulting company, will sponsor the local organizing committee. As a partner of the host committee, the company will help build out the […]

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USOPC Leadership 2026 Olympic Games
USOPC leaders discuss preparations for the 2026 Olympic Winter Games in Milan-Cortina, Italy. Photo by Jason Gewirtz

USOPC Feels Prepared with 100 Days Until 2026 Olympic Winter Games

With 100 days to go until the Olympic Winter Games in Milan-Cortina, Italy, leadership at the U.S. Olympic & Paralympic Committee are expressing confidence in a complex plan to keep athletes at ease and healthy during a Games that will feature six event clusters over a wide geographic range. At a media summit in New […]

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Local Action Marketing

Marketing Veterans Launch Agency Around Global Sports Events

A group of industry marketing veterans has launched Local Action Marketing, a sports marketing agency with global affiliate members and advisors and an emphasis on upcoming global sports events in and around Los Angeles. The agency will provide marketing and logistics services, including location scouting, public relations, advertising, video and photography, broadcast and talent resources, […]

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Playeasy Logo

Playeasy Launches New Business Divisions

Playeasy has announced the creation of two dedicated business lines — Playeasy Network and Playeasy Experiences — both powered by the company’s shared technology foundation, the Playeasy Platform. Playeasy is launching the new products to continue its efforts at connecting destinations, event organizers, venues and visitors through a connected platform. “This evolution reflects the two […]

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TST Cary

The Soccer Tournament Extends Agreement in Cary, North Carolina

The Soccer Tournament, in partnership with the Town of Cary, North Carolina, has reached a long-term extension to keep the 7v7 soccer festival at WakeMed Soccer Park through 2029. The partnership was supported by a grant from the NC Department of Commerce Major Events, Games, and Attractions Fund, which will reimburse eligible in-state expenses up […]

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Marriott Bonvoy Battle 4 Atlantis

Marriott Bonvoy Gains Title Sponsorship of Battle 4 Atlantis

Marriott Bonvoy has been named the title sponsor of Battle 4 Atlantis, a premier early-season college basketball tournament. The partnership with Atlantis Paradise Island will rename the event the Marriott Bonvoy Battle 4 Atlantis, which will feature elite Division I men’s and women’s college basketball programs competing over Thanksgiving week at the resort in the […]

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Koby Langley copy

USOPC Hires Koby Langley as COO

The United States Olympic & Paralympic Committee has appointed Koby Langley as chief operating officer. As COO, he will report directly to USOPC CEO Sarah Hirshland and will relocate to Colorado Springs, starting his new role on November 10. As COO, Langley will provide operational leadership and oversight across strategic planning, finance, information technology, procurement and facilities management. The USOPC […]

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Armed Forces Classic
UConn was set to face Louisville in the Armed Forces Classic in Germany, an event that has now been moved to Maryland. (AP Photo/Michael Caterina)

Government Shutdown Forces Relocation of Armed Forces Classic

The United States federal government shutdown has forced the relocation of a premier women’s college basketball event from an Air Force base in Germany to the U.S. Naval Academy in Annapolis, Maryland. The 2025 Peraton Armed Forces Classic had originally been scheduled to be held at Ramstein Air Base in Germany on November 4, with […]

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Unrivaled FNA

Unrivaled Adds Drew Brees Flag Football League to Portfolio

Unrivaled Sports has announced a partnership with Drew Brees to add Football ‘N’ America (FNA) — a youth flag football league co-founded by Brees — to its growing portfolio youth sports brands. Unrivaled Flag and FNA will expand leagues nationwide through new operators and communities, and connect those leagues to Unrivaled Flag’s programming including High School […]

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