Category: Technology in Sports

Technology in Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

US National Team Bobsleigh
Elana Meyers Taylor and Azaria Hill of USA start their first run of the two-woman Bobsleigh World Cup race in Sigulda, Latvia. (AP Photo/Oksana Dzadan, File)

USA Bobsled/Skeleton Turns to AI for Insights

USA Bobsled/Skeleton is turning to AI to help its athletes gain the extra edge the sport requires to make the podium. Snowflake, an AI data cloud company, has become the official data cloud provider for the national governing body in the months leading up to the 2026 Olympic and Paralympic Winter Games in Milan-Cortina. “Grit, […]

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sportsEngine Hotelplanner

SportsEngine and HotelPlanner Combine on Hotel Reservation Service

SportsEngine has announced a new, white-label service for reserving hotel room blocks for tournaments and events, working with HotelPlanner on the project as its official travel partner. The multiyear agreement will integrate HotelPlanner’s hotel booking technology into SportsEngine’s platform to create a new room-block feature. The feature will also be available to customer organizations using […]

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NFL Cosm

NFL and Cosm Extend Agreement Through 2025 Season

The NFL and immersive technology company Cosm have announced an extension of their partnership that will see Cosm continue to produce and distribute live games in shared reality at their venues throughout the 2025 season and beyond. This season, Cosm will again feature Thursday Night Football and Sunday Night Football, as well as an offering […]

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Cisco_NFL25_StartofSeason_1200x675_Teams

Cisco Adds Six NFL Teams for Technology Protection

Cisco has formed partnerships with six additional NFL franchises and venues, expanding its leaguewide partnership for the purpose of protecting networks and offering strategies to deploy cybersecurity. The new partnerships are with the Arizona Cardinals, Buffalo Bills, Carolina Panthers, Chicago Bears, Las Vegas Raiders and Miami Dolphins, and add to existing agreements with the New […]

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Sports Fans
Photo by Jason Gewirtz/SportsTravel

IBM Study: Sports Fans Embracing AI Habits

A new global research study commissioned by IBM shows that fans are changing the way they consume sports, turning to new, more dynamic experiences, including the use of AI, personalization and real-time features. The survey queried more than 20,000 global sports fans across 12 countries, asking them about their habits in consuming sports of all kinds. The […]

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Paul Pettas

Paul Pettas Joins IBM in New Sports Role

Paul Pettas has started a new role as corporate communications lead, for the Sports and Entertainment Partnerships division of IBM. Pettas previously worked for eight years as various communications roles at Centerplate and Sodexo Live!, including the last three years as vice president of brand and communications. IBM has worked with various professional sports leagues […]

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Fastbreak AI

Fastbreak AI Launches New AI Schedule Engine

Fastbreak AI, an AI-powered sports operations software company, has announced the launch of the AI Schedule Engine for amateur sports tournament operators in the Fastbreak Compete product. The AI Schedule Engine is designed for high-volume sports events, enabling tournament directors to generate schedules in minutes. Fastbreak’s engine powers schedules for professional sports leagues around the […]

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Playeasy-Experiences

Playeasy Launches AI-Driven Platform for Destinations

Playeasy has announced the launch of Playeasy Experiences, a digital platform to help destination marketing organizations deliver event-focused visitor experiences directly through their own websites. The new service uses AI-powered technology to help destinations customize their offerings to potential event organizers and participants, including the ability for visitor to chat with an AI tour guide, […]

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TOCA Skills Showcase

TOCA Football Brings Back Skills Showcase Across U.S.

Soccer tech company TOCA Football has announced the launch of its second annual TOCA Skills Showcase, a competition that will take place at 22 of the company’s soccer centers across the United States. Champions of this year’s showcase will receive airfare, hotel accommodations and tickets to the 2025 Major League Soccer All-Star Skills Challenge on […]

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Playbook365

Playbook365 Unveils “Playbook Facility Management Software”

Playbook365, a tournament management software company, has unveiled a new software program to help operators keep sports facilities running at full capacity. Playbook Facility Management Software combines tools for sports facility management on one platform. It streamlines operations from field and court scheduling to booking, club management, invoicing and member communications. “Most sports facilities rely […]

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