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WTA Unveils New Brand Identity and Logo

The Women’s Tennis Association has announced a new corporate identity, rebrand and logo, along with new naming conventions for its events to provide more unity with the ATP Tour. As part of the launch, the WTA also revealed a new “WTA For the Game” campaign aimed at creating a deeper fan connection. The move marks […]

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Home of WTA Tour’s Volvo Car Open Prepares for Renovation

The home for one of the longest-running tournaments on the WTA Tour will undergo a renovation and modernization to ensure its viability for years to come. Charleston Tennis LLC, the parent company of the Volvo Car Stadium, Volvo Car Open and LTP Daniel Island, has announced its plans in partnership with the city of Charleston, […]

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USTA Partners with Zoom for Virtual U.S. Open Events

In an unusual year with no spectators at the U.S. Open, the United States Tennis Association has announced a partnership with Zoom Video Communications to provide virtual experiences during the tournament, including VIP virtual hospitality events and a celebrity fundraising drive. The U.S. Open will be staged August 31 – September 13 at the Billie […]

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Carlos Silva: How World TeamTennis Held a Season with Fans in the Stands

 World TeamTennis has been around for years and has certainly has had to adapt over that time. But the recently completed 45th season was the most unusual one yet. Instead of playing matches in the league’s nine home markets, the league co-founded by Billie Jean King played the entire season at the Greenbrier Resort […]

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Inter Miami players enter the field for an MLS soccer match against Orlando City in the MLS bubble. (AP Photo/John Raoux)

Beyond the Bubble: How Leagues are Approaching Operations

For so many teams at all levels of sports, having a bubble burst used to mean they would not get into the NCAA Tournament, or would have their playoff chances extinguished on the final day of the regular season. These days, having a bubble burst means much, much more. For nearly every professional sports league, […]

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Serena Williams has said she intends to play at the 2020 U.S. Open. Photo: Eduardo Munoz Alvarez/AP Images

How the U.S. Open Plans to Isolate Players from COVID-19

The USTA formally announced that the U.S. Open will be played in 2020, along with the Western & Southern Open, which will be moved from its longtime home in Cincinnati to the Billie Jean King National Tennis Center in New York. And in announcing the events’ return, which will occur without spectators, the governing body […]

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In this Aug. 24, 2017, file photo, Stacey Allaster, the U.S. Tennis Association's chief executive of professional tennis, watches a qualifying round of the U.S Open. Allaster is taking over as the U.S. Open’s tournament director, the first woman to hold that job at the Grand Slam tournament. She will stay on as the USTA's chief executive of professional tennis, the association said. (AP Photo/Michael Noble Jr., File)

Stacey Allaster Becomes First Female U.S. Open Tournament Director

The United States Tennis Association has named Stacey Allaster, its chief executive for professional tennis, as the tournament director for the U.S. Open. Allaster is the first female tournament director in the event’s 140-year history. Allaster will be responsible for all competitive aspects of the tournament including player relations, officiating, and match scheduling, among other […]

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NJCAA Awards 2021–2023 Women’s Tennis Championships

The NJCAA has awarded its upcoming Division I Women’s Tennis Championships to Mesa, Arizona (2021), Tucson, Arizona, (2022) and Tyler, Texas (2023). The 2021 event in Mesa will be held May 1–5 at the Mesa Tennis Center. The bid was submitted by Visit Mesa, the city of Mesa and Mesa Parks, Recreation and Community Facilities. […]

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Preparation Crucial to Reopening Sports Events

Representatives from two destinations that have already hosted sports events say that no matter when venues are open and sports commissions and CVBs are able to host again, making sure plans are in place and clearly communicated will be crucial to an event’s success. While those watching the Sports ETA webinar “First Out of the […]

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United States Olympic and Paralympic Committee CEO Sarah Hirshland has cautioned that the organization may be facing significant budget cuts ahead. Photo: Evan Vucci/AP Images

USOPC Adjusts to Financial Forecasts

The Olympic Summer Games’ postponement to 2021 in Tokyo set a series of ripples throughout the United States Olympic and Paralympic Committee that the organization is adapting to on a daily basis. “The timing implications of the postponement are significant,” USOPC CEO Sarah Hirshland said during the latest Sports Business Journal/CAA World Congress virtual event. “We […]

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