The NFL’s Dallas Cowboys have announced a multi-year agreement to rename Cowboys Stadium in Arlington, Texas, as AT&T Stadium. Terms of the deal, which takes place immediately, were not disclosed.

As part of the agreement, AT&T and the Cowboys will invest in advanced mobile technology to improve the live-event experience for spectators. Some of the improvements include a doubling of the capacity of AT&T’s network inside the stadium, the plazas and parking lots, a near doubling of the capacity of the Wi-Fi network inside the stadium and an enhanced Cowboys mobile app with maps to improve the fan experience on game days.

“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” said Cowboys owner Jerry Jones. “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”

“Dallas is our home town, and we’re proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around,” said Cathy Coughlin, AT&T senior executive vice-president and global marketing officer. “This is a terrific opportunity to further integrate AT&T’s industry-leading mobile technology with the premier sports and entertainment venue to create a world-class fan experience.”