In this fact-based, data-driven web series, SportsTravel will be interviewing leaders from destinations, sports organizations, hotels and industry suppliers to track the recovery of the sports-event industry. Each episode will feature insight from EventConnect on the latest statistics from tournament registrations and hotel bookings across the country, as well as a dialogue with a select panel of experts.
In Episode Three: The Hotel Experience for Sports-Related Travel, SportsTravel Editor and Publisher Jason Gewirtz and EventConnect CEO Jason Parker discuss the latest tournament registration and ADR statistics, as well as which sports appear to be returning the fastest. And in a discussion about how the hotel industry has changed in recent months, hear from Yola Marshall, the vice president of commercial performance for InterContinental Hotels Group (IHG), and Nick Worrall, Red Lion Hotels’ global director of sales for sports about what occupancy rates are like right now, how the sports market is doing compared to other travel business, changes that teams and parents should expect in their hotel experience and best practices for communicating those changes to customers. We also talk with Brian Ryman, owner of Music City Classic, a baseball tournament series in Nashville that has seen teams travel for events to learn what the response to hotel stays has been for traveling teams.