ESPN Events Launches Xbox Bowl in Frisco

The first Xbox Bowl college football bowl game will be held in Frisco, Texas, at Ford Center at The Star. The ESPN Events-owned game will be staged December 18 at 9 p.m. ET and will feature Missouri State from CUSA, making its first bowl game appearance, against Arkansas State from the Sun Belt Conference.

The bowl will replace the Bahamas Bowl in Nassau, Bahamas, and joins the portfolio of 17 postseason college football games owned and operated by ESPN Events.

“We’re proud to welcome Xbox as the title sponsor of this bowl game as their brand aligns perfectly with the excitement and energy of college football and especially the Bowl Season,” said Sean Johnson, executive director of the Xbox Bowl. “Plus, we couldn’t be more excited to have the opportunity to host two great football teams to experience the Xbox Bowl.”

Xbox will make its first college football sponsorship with fans able to Xbox-themed moments and in-venue activations designed specifically for the bowl.

“The Xbox Bowl is where the thrill of game day meets the joy of play,” said Chris Lee, vice president of Xbox Marketing. “Teaming up with ESPN Events lets us bring fans even closer to the fun, whether they are in the stands in Frisco, watching the bowl game at home, or playing with friends around the world. Together we are celebrating the passion for play, on the field and in the ways people love to game, and reimagining what game day can be for lifelong players and for those experiencing the thrill for the first time.”