Evil Geniuses has announced a partnership with Wolverhampton Wanderers FC, a founding member of the English Football League, combining the worlds of traditional sports and esports.
Fosun, which acquired Wolves in 2016, has agreed to make a minority investment in Evil Geniuses, valuing the team at $255 million post-investment. Evil Geniuses will be the first esports team with a physical presence in North America, Europe and Asia-Pacific.
“We are thrilled to partner with Wolves, a storied football club and strong sports and entertainment brand that aligns with our values and mission,” said Nicole LaPointe Jameson, Evil Geniuses’ chief executive officer. “This deal will help power Evil Geniuses’ expansion into the Asian markets while also providing new capital to sign more world-class players and grow into new esports titles.”
The initial partnership will see Wolves branding featured on Evil Geniuses’ uniforms, as well as collaboration to create English and Chinese language content, sponsorship opportunities and jointly branded merchandise.
“This is an incredibly exciting partnership for Wolves and Wolves esports,” said Wolves’ General Manager of Marketing and Commercial Growth Russell Jones. “We have very lofty ambitions in esports and this partnership allows us to learn from the very best in Evil Geniuses. We’ll be pooling resources across analysis and performance as well as marketing and commercial to service and grow both organizations. We are looking forward to working with Evil Geniuses on a number of fan engagement initiatives over the next few months, and when travel routes allow, we will be encouraging our teams to visit and engage with one another.”