Firms Join to Create International Hosting Service

Cimarron Global Solutions, a U.S.-based sport and tourism research and strategy company, and Quantum Consultancy, a sport and entertainment advisory firm based in the U.K., have partnered to create an international sporting event hosting strategy service.

The new service is aimed at helping North American cities attract and host international events to foster community development and global engagement.

“This partnership is a game-changer for the industry, allowing us to leverage our combined strengths to support cities in North America unlock the full potential of securing and hosting international sporting events,” said Jennifer Stoll, president and chief executive officer of Cimarron Global Solutions, which recently announced its launch.

“Our collaboration with Cimarron Global Solutions is a strategic move towards reshaping the future of sport events by elevating the opportunities and positive outcomes for both events rights holders and host destinations,” said Quantum Consultancy’s Co-Founder and CEO Mark Mateer. “Together, we are setting a new standard for excellence in sport and entertainment event advisory in North America by placing host communities and economic development at the core of the service, ensuring a realistic and measurable purpose behind every investment.”

The partnership’s first offering will be an international sporting event hosting strategy service. The service is aimed at allowing North American markets to showcase their individual offerings for international events.

“Never before has the world’s eye for sport been so focused on North America due to the array of major events taking place across the continent over the next 10-plus years,” said Stoll. “However, it’s a common industry myth that international sport hosting opportunities are only for large markets. Opportunities for different market sizes and budgets exist, and our joint service offering with Quantum aims to simplify that process of finding, planning for, and successfully hosting those events.”

The new service is designed for destinations, sports commissions, venue operators, and event rights holders and will feature support for the entire event lifecycle including identifying opportunities, bid preparation, hosting strategy and event performance measurement.