Skip to content
Toggle menu
SportsTravel SportsTravel

The Sports World's Event Magazine

Primary Menu
  • News
    • Sports Organizations
    • Sports Venues
    • Recently Awarded
    • Hosts & Suppliers
    • Sponsors & Media
  • COVID-19
    • Latest News
    • Case Studies
  • IN DEPTH
    • STORIES
      • Feature Story
      • Governing Body Dossier
      • Event Insider
      • Technology in Sports
      • On Assignment
    • Podcasts
    • Expert Advice
    • Downloadable Guides
    • Opinion
      • Winners and Losers
      • From the Editor
  • Sports
    • CATEGORY
      • Amateur Sports
      • Youth Sports
      • Collegiate Sports
      • Professional Sports
      • Olympic Sports
      • Paralympic Sports
      • National Governing Body
      • Motorsports
      • Sustainability
      • Water Sports
      • Winter Sports
      • Women’s Sports
    • INDIVIDUAL SPORTS
      • Baseball
      • Basketball
      • Bowling
      • Cycling
      • Football
      • Golf
      • Gymnastics
      • Hockey
      • Lacrosse
      • Pickleball
      • Rugby
      • Running
      • Soccer
      • Softball
      • Swimming
      • Tennis
      • Track & Field
      • Triathlon
      • Volleyball
      • Wrestling
  • Esports
    • Esports News
    • Esports Guide
    • EsportsTravel Summit
  • Resources
    • Bid Bowl
      • Bid Bowl Listings
      • Submission Form
      • About Bid Bowl
    • Partner Spotlight
    • Media Kit
      • Media Kit
      • 2021 Editorial Calendar
    • Digital Edition
  • Subscribe
    • Subscribe to E-Newsletter
  • EVENTS
    • TEAMS CONFERENCE & EXPO
    • EsportsTravel Summit
    • SportsTravel Road Trip
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Home
  • Latest News
  • Gillette Sponsors New HBCU Esports League

Gillette Sponsors New HBCU Esports League

The grooming company will become a presenting sponsor for The Yard: HBCU Esports Alliance

Posted On : December 16, 2020 By : Jason Gewirtz
Gillette HBCU

The Yard: HBCU Esports Alliance, a new esports league for HBCU students, has landed a blue-chip sponsor in grooming brand Gillette, which will become a presenting-level partner of the league being organized in conjunction with CSL Esports. The “Groomed to Game” partnership will support HBCU students as they enter the esports and gaming ecosystem.

Under terms of the deal, Gillette will provide support to the league, which includes 20 HBCU member schools and a recent partnership with the 12-member Central Intercollegiate Athletic Association.

“HBCU students are playing video games daily but are not a part of the broader esports and gaming ecosystems,” said Rod Chappell, general manager/associate commissioner of the league and CEO of HBCU Direct in Atlanta. “Gillette’s partnership will provide support to help educate them on how to engage and advance in many aspects. As they learn to stream and broadcast, Gillette will also help them feel confident by being well-groomed on camera.”

Students from the HBCU Esports Alliance schools will play EA Sports Madden NFL 21 during the inaugural season expected to launch in February. Gillette will offer prizes as part of the competition. Matchups will be played in Madden’s “The Yard” mode that will feature a “Gillette Style Zone” that will allow gamers to customize their avatar’s facial hair and hairstyle in the game.

Gillette will also support the HEA and CSL as they provide HBCU students with education about the esports and gaming industry and access to opportunities within it.

“Our partnership with HEA will allow Gillette to support the nation’s HBCUs and help provide access to the esports ecosystem that hasn’t existed previously,” said Greg Via, vice president of sports and esports at Gillette. “Gillette is dedicated to helping men look and feel their best, and with the ‘Groomed to Game’ initiative we aim to help HBCU students feel prepared to bring their ‘A’ game each and every day.”

Share this:

  • Twitter
  • Facebook
  • Print
  • LinkedIn
  • Reddit
  • Email
Posted in: Collegiate Sports, Esports, Latest News, Sponsors & MediaTagged : CSL Esports,esports,Gillette,Greg Via,HBCU Esports Alliance,HEA,Rod Chappell

Post navigation

Michelle Russ Named to Vice President Position in Gulf Shores
Eagles Sign Esports Tournament Provider

Follow us on Twitter

My Tweets

Follow us on Instagram

  • NEW EPISODE: The latest episode of the SportsTravel Podcast is a chat with @braves legend Dale Murphy. We talk about
  • In Spartanburg, South Carolina, the fun doesn’t stop when the games are over. Plan your next tournament in this hidden
  • Once again, SportsTravel will honor the best in the sports-event industry at our @teamsconference in Atlantic City, September 27-30. We
  • The city by the sea … #PlayACSports #ExperienceAtlanticCity #AtlanticCity
  • Just a few more steps … paradise awaits ☀️☀️☀️ #PlayACSports #ExperienceAtlanticCity #AtlanticCity
  • The new U.S. Olympic and Paralympic Museum in Colorado Springs is an interactive experience where visitors can race against the
  • When you bring your event to Atlantic City, you’ll experience world class accommodations, critically acclaimed dining, tax‐free shopping, exciting entertainment,
  • Your wave is waiting… ‍♂️‍♀️ #PlayACSports #ExperienceAtlanticCity #AtlanticCity
  • Golf season is upon us! @playacsports is surrounded by more than 15 golf courses and rated the 6th top golf
  • The latest SportsTravel Podcast is a conversation with Bruce Rosenberg, president of @hotelplanner. Hear why the group booking company believes
  • The latest SportsTravel Podcast episode is a great discusssion with @nhra drivers @leah.pruett and @antronbrowntf, discussing what it’s like to
  • Long time no sea #PlayACSports #ExperienceAtlanticCity #AtlanticCity #atlanticcitynj #atlanticcityboardwalk
  • Esports continues to flourish in @playacsports as we have a variety of facilities with adequate bandwidth to support esports. The
  • Say yes to new experiences ⭐️⭐️⭐️ #PlayACSports #ExperienceAtlanticCity #AtlanticCity #AtlanticCityTakeover
  • Did you know? The Atlantic City Convention Center and @playacsports are proud to feature nearly 100,000 square feet of modular,
  • Atlantic City and @playacsports welcomes all events, not only within the large indoor facilities but in wide open outdoor spaces
  • The @ncaa’s Division I Women’s Basketball Tournament will be staged in and around San Antonio, resulting in new challenges for
  • For an inside look at the upcoming @ncaa Division I Men’s Basketball Tournament, check out our recent SportsTravel Podcast episode
  • #PuertoRico’s tennis courts are surrounded by lush greenery and a perfect 80-degree weather. Best part? A refreshing piña colada will
  • Running a #marathon in #PuertoRico is every athlete’s dream. ✨ With endless ocean views, our Island has one of the world’s most

Recent Posts

  • NFL Reaches Sportsbook Deals with Caesars, DraftKings and FanDuel
  • Colleen Wrenn Named Chief of Paralympic Games Delivery Officer
  • Move United Plans Virtual Conference on Adaptive Sports
  • Clermont, Florida, to Host Olympic Swimming Qualifier
  • The Latest on Sports and COVID-19:
    SailGP Gets Exemption to Stage Season Opener in Bermuda
Sports Travel Magazine

About Us

Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

  • Subscribe to E-Newsletter
  • Contact Us
  • Advertise With Us
  • Editorial Calendar
  • SportsTravel Foundation
  • Supplied Content
  • Privacy
  • Terms

NORTHSTAR TRAVEL MEDIA SITES

  • Northstar Meetings Group
  • Meetings & Conventions
  • Meetings & Conventions Asia
  • Meetings & Conventions China
  • Successful Meetings
  • Incentive
  • Meeting News
  • Retail Travel
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • See All Northstar Brands

INDUSTRY PARTNERS

Sports ETA

Destinations International
Northstar Travel Media LLC Copyright © 2021 by Northstar Travel Media LLC. All Rights Reserved. 100 Lighting Way, Secaucus, NJ 07094-3626 USA | Telephone: (201) 902-2000
scroll to top
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.