For most people, sports and leisure are synonymous. Which is to say, sports is leisure. But for the athletes who participate in youth, amateur and professional sporting events, playing sports typically isn’t about rest and relaxation. Rather, it’s about hard work, self-improvement and healthy competition — which is why many athletes and their families are keen to extend their stays when they visit new cities for games, matches, meets and tournaments.
In this free downloadable guide, learn how your destination or venue can capitalize on ways to keep participants in town and exploring everything else your region has to offer.
Among the topics covered in the guide:
Choosing a Leisure-Friendly Locale
Scheduling a Signature Event or Activity
Partnering with Destination Marketers
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