Huddle Up Group Promotes Cole McKeel

Sports tourism consultancy Huddle Up Group has promoted Cole McKeel to vice president of partnerships.

McKeel joined the company as director of partnerships in January 2021 and has overseen the company’s business development efforts, including the expansion of the Sports Tourism Index & Scout, the company’s business development platform. In his new role, McKeel will lead all aspects of the company’s business development and partnerships.

McKeel previously served as head manager for the University of Louisville men’s basketball team and worked with the United States Olympic & Paralympic Committee, USA Bobsled & Skeleton, the Denver Broncos, Pacers Sports & Entertainment and the IMG Academy.

“Our company has seen record growth over the past two years,” said Huddle Up Group Founder and Chief Executive Officer Jon Schmieder. “Much of that success is the result of our team’s extraordinary efforts in supporting our destination partners and those that they serve. Cole’s impact cannot be understated in where we are today. Giving him a more hands on leadership responsibility is the obvious next step for Cole in his journey.”